July 17, 2024

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Job Category : Digital marketing
Company Name: Lowe’s
Position Name: Content Strategist
Location : 201 S College St, Charlotte, NC 28202
Job Description : Job Summary:

The Content Strategist provides input into the overall content architecture and completes tactical work associated with assigned projects – typically having responsibility for multiple projects within a single track of work within a platform or suite of products. This includes working with Architects, Designers, Prototypes, and Content Developers to provide quality and timely content-related deliverables to project teams in support of the design process.
To be successful, the Content Strategist should have substantial knowledge of external processes and technologies, both standard and unique to Lowe’s, including the work processes, technologies, platforms and services of the business. In addition, this role works cross-functionally, fostering relationships with key manager and individual contributor level partners across the Technology organization.
Key Responsibilities:

Responsible for tone, style, content creation, content organization, and information architecture within digital experiences for Lowe’s customers and associates
Partners with Marketing on digital brand and tone
Organizes content through CMS, building out a content matrix and information architecture
Writes and edits new/existing content for somewhat complex business requirements
Stays informed on best practices in a variety of content technique
Expert in content organization, content creation, and information hierarchy
Works independently to deliver quality, timely content, including strategy documents, content matrix and presentations
Collaborates with others on the design team and take part in design reviews
Minimum Qualifications:

Bachelor’s degree in Communications, Journalism/English, Marketing, Content Strategy or related field (or equivalent work experience in a related field
3 years of experience in strategy, copywriting and editing
Portfolio of completed projects
Preferred Qualifications:

Experience collecting and analyzing customer feedback and user testing results
About Lowe’s:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
EEO Statement
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.


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