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| Job Category : | Digital marketing |
| Company Name: | OneIMS |
| Position Name: | Digital Marketing Project Manager |
| Location : | Naples, FL |
| Job Description : | As a premier HubSpot agency specializing in inbound marketing programs for B2B clients, we are looking for a passionate marketer to assist with digital marketing strategy and execution for businesses across verticals.At OneIMS, we have clients who are in major B2B sectors, including manufacturing, technology, SaaS, and professional services. To be an eligible candidate for this position, you must be able to navigate the complexities and nuances of our clients’ business and industry sectors. The clients you manage will look to you for new ideas and fresh approaches to every aspect of their demand and lead generation campaigns. It will be your responsibility to make sure we execute flawlessly on every aspect of the campaign deliverables. To succeed in this role, you need a minimum 3 years of digital marketing experience on the agency side or client-side, working with different key marketing specialists to strategize and execute marketing programs. Ideally, you hold multiple certifications, including Google Analytics and HubSpot to name a few.To excel in this role, you will need to take responsibility to collaborate closely with our internal resources on creative design, content, paid media campaign implementation to materialize the client’s marketing objectives. You will need to be able to own the client’s business goals and overarching marketing strategy. You are also responsible for ensuring all the work produced by the support team meets our quality standards and client happiness is secured.This is a critical role that involves a sweet harmony of strategy and execution to ensure the client’s business objectives are met at the end of the day. This role requires someone who is able to step back and see the big picture of what our clients are trying to achieve, so we can chart a path to help the clients reach those objectives. This role requires the skills to develop brand messaging, ideal customer profile, map out buyers journeys and best practices for demand generation, lead generation and nurturing campaigns.In order to succeed in this role, you need to be an exceptionally organized person with project management skills. You need to think methodical in your approach and be capable of having multiple projects going at the same time.Job Requirements: Experience in B2B Account-Based Marketing (ABM) strategiesDemonstrated experience creating digital marketing strategies that incorporate content, SEO, search and social ads, conversion path, and other fundamentals of inbound and digital marketing programsDevelop multi-channel marketing plans that include, email, paid, digital, and web content, to support the business growth objectives of the clientsHands-on experience with marketing research tools such as Ahref, SEMRush, Spyfu, SimilarWebHighly proficient in marketing automation technologies managing campaign strategy for lead nurturing, lead management, lead scoring, etc.Hands-on experience with HubSpot Software CertificationsFamiliar with Google Analytics, Google Search Console, and other analytics tools to analyze the data and make actionable recommendations to clientsFamiliarity with LinkedIn Ads, Facebook Ads and other remarketing platforms to increase brand awareness and content reachB2B marketing experience with a strong understanding of demand creation and demand capture strategies for driving growth for clientsObsessed with data and has the skills to turn data into useful insightsExcellent at designing useful reports, analyzing data, and pulling out actionable insightsExcited to learn more about HubSpot’s latest features and integrations and find ways to apply them to help our clientsNot afraid to experiment with integrations and other third-party tools to build campaigns and reportsInterested in taking on additional ad hoc marketing projects to support the growth of the agencyExperience in Marketing Operations or a similar disciplineResponsibilities:Collaborate with client and internal team to strategize and develop a marketing planSetup and launch strategic marketing initiatives in HubSpot such as nurture programs, email marketing campaigns, landing pages, and workflows for prospects and customers to shorten the sales cycle and increase inbound leadsOversee list segmentation and database management in HubSpot CRM and Marketing HubSet up reporting in HubSpot to allow the internal team and client to evaluate the success of our marketing campaignsSupport clients’ internal team to take action and report on marketing activities’ revenue implicationsConduct client campaign update calls and strategy meetings to communicate the campaign progressAbility to have business conversations with the senior leadership team and articulate the value of what we are deliveringWhat we offer: Competitive salaryPerformance-based bonusRemote or work-from-home optionHealth Insurance: Medical, Dental & Vision401(k)Paid Time OffCompany social outings and much more…Job Type: Full-timePay: $50,000.00 – $60,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftSupplemental Pay:Bonus payCommission payEducation:High school or equivalent (Preferred)Experience:Marketing: 3 years (Preferred)Work Location: One location |
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