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| Job Category : | Digital marketing |
| Company Name: | Life Fitness |
| Position Name: | Director, Global Brand Equity & Product Marketing |
| Location : | 10601 Belmont Ave, Franklin Park, IL 60131 |
| Job Description : | An empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey. We are a global team coming from different cultures and backgrounds with a shared passion to achieve and live our mission of inspiring healthier lives. Inspire. Innovate. Make an impact and join our team! The Director of Global Brand Equity & Product Marketing will be responsible for managing and growing a portfolio of established brands globally. In this role you will serve as the lead strategist for the Life Fitness portfolio of brands including defining brand strategy, architecture, and differentiating value proposition. You will be charged with ensuring the brands are positioned within the global marketplace and within the portfolio to maximize market share and revenue while identifying opportunities for growth. You will lead new product launches from early stage customer insights to full global launch plans. You will leading a team (inclusive of Brand Managers, Market Research, and support) while collaborating closely with segment and digital marketing teams, product management, and other cross functional partners. KEY OBJECTIVES Lead a team of brand managers and agency to define differentiated Brand positioning, guidelines, and creative expression Manage the corporate brand and manage brand architecture Manage ongoing evolution of brand portfolio, including integration of new brands and rationalization of existing brands Lead infusion of more early stage customer insight into new product development Lead internal brand education, aiming to set the overall strategy for the corporate brand and driving employees to ‘live’ the corporate brand promise Set KPI’s by brand, including targets for revenue, market share, engagement, Net Promoter Score, etc. Manage and develop a team of direct reports while also acting as the orchestrator within brand marketing department to cross-functionally execute against marketing plans globally Creatively identify opportunity areas for growth by effectively leveraging customer insights, market research, and competitive intelligence Manage the launch of new products globally in cooperation with segment and digital marketing teams product development and engineering Demonstrated knowledge and understanding of marketing and finance, proven track record in managing and meeting revenue targets through brand marketing Market existing brand product lines over the course of the product lifecycle to ensure continued demand globally QUALIFICATIONS – REQUIRED: Bachelor’s degree in marketing or related field 10+ years marketing experience, with experience in Brand definition and positioning Experience leading Brand / Creative agencies Global perspective and experience Experience leading product launches from early stage consumer and customer insights to product validation to 360 degree marketing launch plans Proven ability to build, develop, grow and mentor teams; 5+ years of experience leading teams of 5+ professionals Strong business & financial acumen Ability to connect creativity, data/analytics, and strategy Ability to influence and build followership across organizational boundaries; ability to work collaboratively with all levels of an organization Ability to travel up to 20% of the time, including internationally. Exceptional communication skills – written, verbal, and presentation – with a proven ability to keep information flowing amongst internal stakeholders Comfort navigating fast-changing, occasionally ambiguous environments with a willingness to take risks, ability to consider novel, untested approaches to drive innovative solutions Comfort working in a multi-time zone, global environment with a proven ability to multi-task and manage multiple projects / deadlines simultaneously Proficient with MS Office Suite / experience in an O365 environment QUALIFICATIONS – PREFERRED: Strong fitness market and product knowledge; industry affinity and passion Experience in both B2B and B2C marketing. COMPETENCIES & NECESSARY ATTRIBUTES Innovative Skilled in driving and managing change Creativity Communication Results and data driven Want to take the next step in your career? Life Fitness takes pride in our talented employees and believe in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits and unleash your potential. If you feel the open position you see is right for you, we invite you to apply. Learn more about us here . Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled EEO is The Law – click here for more information Life Fitness and Workday Privacy Policies |
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