July 18, 2024

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Job Category : Digital marketing
Company Name: DAYTON LAMINA
Position Name: Marketing Manager
Location : Dayton, OH
Job Description : Title: Marketing Manager

Reports to: Vice President Sales and Marketing, Dayton Lamina, North America

Based at: Dayton, OH facility

Job Purpose:

Lead execution of data-driven inbound marketing processes, systems and campaigns to own the majority of the marketing funnel and influence sales support. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. This role is a blend of digital marketing, product marketing and content definition/creation.

Key responsibilities and accountabilities:

Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Understanding of Sales processes for B2B industrial manufacturing selling through distributors with competency to translate processes into SFA or CRM
Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
Own and manage marketing systems such as CRM and eCommerce including defining roadmap, mapping out business & system processes, managing development and implementation.
Speak and present both internally and externally to promote the story of our product.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.

Requirements:

BA/BS degree or equivalent work experience.
Demonstrated experience with multiple systems, tactics, types of campaigns with successes.
Excellent written and verbal communication skills
Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Bonus skills:

Experience working with agencies to manage strategy, content or campaign development
B2B experience in related industry to manufacturing, with product features, benefits & application
Experience in Adobe Creative Suite, Open source websites, process mapping

Notes:
Other job responsibilities will be assigned by management as required and as appropriate to the position.
At times, weekend work may be required to accomplish all tasks on-time and/or to complete work related to competing priorities.


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