July 17, 2024

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Job Category : Digital marketing
Company Name: MyKaleidoscope
Position Name: Marketing Strategist
Location : Minneapolis, MN 55401
Job Description : Position Summary

We are looking for a tech-savvy, creative Marketing Strategist to join our marketing team. This role requires a wordsmith to lead the charge on developing new topics, messaging, and content ideas that support successful buyer journeys!

The Marketing Strategist is critical to the development of content and content strategy for the brand. This is a role with equal parts strategy, execution, and measurement. The Marketing Strategist creates new messaging and content that speaks to the target audience and inspires them to act.

Position Responsibilities
Conceptualizes and writes copy for the website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, blog posts, white papers, press releases, case studies, sales collateral, etc
Cultivates a deep understanding of our target customer, competitive landscape, and market trends
Works collaboratively with internal stakeholders to understand business needs, product benefits, prospect personas and pain points to inform content
Ensures steady cadence of content and manages campaign calendar
Support new product launches and updates, translating technical jargon into GTM messaging
Applies SEO expertise to content strategy to ensure website is optimized for search and drives inbound leads
Collaborates with other members of the Marketing Team on the look, tone, and feel of new marketing campaigns, assets, and collateral
Measures content performance and uses data to drive future content decisions
Partners with internal stakeholders to define Buyer and Customer Journeys and builds content plan to support those journeys
Shows a commitment to teamwork, results orientation, good communication and interpersonal skills, and exceptional organizational skills
Meets or exceeds key performance metrics
Serves as a culture champion of Kaleidoscope Group PBC, and works in accordance with Company policies and values
Maintains regular and reliable attendance
Performs other duties as assigned
Required Qualifications
Bachelor’s degree required, preferably in Marketing, Communications, or a related field.
A minimum of two (2) years in a similar role in marketing or communications required, agency experience preferred
Experience with Salesforce, Marketing Cloud, HubSpot, and LinkedIn Campaign Manager preferred.
Prior experience in content marketing or campaign management (B2B SaaS Products a plus)
Proven ability to proofread and copyedit, and strong attention to detail
Expertise in and demonstrated application of current SEO tactics
Experience managing marketing campaigns across various channels and buyer stages
Experience with customer segments and personas and ability to write for various audiences
Experience measuring the effectiveness of content marketing, A/B testing, and social media efforts and strategic planning based on data gathered
Highly organized and detail-oriented with strong project planning and management skills
Possess a positive spirit, and a natural curiosity to keep learning
Expertise in and demonstrated application of current SEO tactics.
Understanding of digital marketing tactics such as PPC, email marketing, SEO, SEM, and social media strategy.
Possesses a demonstrated growth mindset; approach challenges as opportunities to improve and grow both self and Company
Ability to communicate and collaborate effectively in written and verbal forms
Ability to work effectively in a fast-paced, high-growth work environment with rapidly shifting priorities
Strong analytical and independent problem-solving skills
Authorized to work in the US for any employer
Ability to pass background study
Kaleidoscope is a cloud-based awards management digital platform enabling organizations to fund, design, administer, and host branded scholarship and grant programs. The platform uses leading technologies to deliver an end-to-end solution for sponsors, organizations, and those they support. Kaleidoscope is building a future where financial aid and funding solutions are smart, cost-effective, and as unique as the applicants they serve. Learn more at www.mykaleidoscope.com.
We offer a competitive pay and benefits package including equity option grants, medical, dental, and vision benefits, 401(k) with company match, flexible PTO program, and more!
We’re proud to be an equal opportunity employer and welcome our employee’s differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Join us.
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