July 17, 2024

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Job Category : Digital marketing
Company Name: Chetu Inc.
Position Name: Paid Search Specialist
Location : Palm Beach County, FL
Job Description : Company Overview: Founded in 2000, Chetu is a global provider of software development solutions and support services. Chetu’s specialized technology and industry experts serve startups, SMBs, and Fortune 5000 companies with an unparalleled software delivery model suited to the needs of the client. Chetu’s one-stop-shop model spans the entire software technology spectrum. Headquartered in Sunrise, Florida, Chetu has sixteen locations throughout the U.S. and abroad, and over 2,200 software experts worldwide.Paid Search Specialist Position Summary: Chetu is seeking a full-time, experienced Search Engine Marketer and Pay Per Click Specialist to join our dynamic marketing team. As Chetu’s SEM / PPC Specialist you will drive traffic and ROI via paid client acquisition tactics for https://www.chetu.com/. Leveraging contemporary strategies in digital marketing and growth-hacking techniques, the candidate will regularly optimize paid search efforts to help achieve department and company goals. This position will be responsible for keyword research planning, campaign/bid management, copywriting, landing page optimization, and ROI tracking plus analysis.SEM and PPC Responsibilities Include: Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google, Bing & Adroll)Perform ongoing keyword expansion including identification and implementation of keyword opportunitiesIncrease CTR with compelling ad copy enhancements and creationOptimize landing pages for maximum conversions and implement remarketing strategiesManagement of ad expenditures with daily reporting, performance analysis, and bid optimization techniquesCollect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaignsKeep up-to-date with PPC best practices, keyword research tools, and industry plus competitor researchQualifications: Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fieldsGoogle Analytics and Google Ads CertifiedMust have at least 2 years of experience in digital marketing and PPCExcellent understanding of contemporary digital marketing principles, strategies, and best practicesSynergized understanding of other forms of digital marketing including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.Proven experience managing PPC campaigns across Google and BingSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools Including Google Analytics, SEMrush, etc.Proficiency in MS Excel, PowerPoint, and WordWhat We Offer: Extensive onboard training for new team membersSwift growth opportunitiesFinancial security through competitive compensation, incentives, and retirement plans100% paid medical insurancePaid vacation & time off401(k) retirement savings with a generous company matchCharity participationThe stability of a company with a record of strong financial performance; Never had a lay-off and is 100% organically grownFollow your career aspirations to Chetu for diverse opportunities with a company that provides the growth and strength to build your future. Chetu is an Equal Opportunity Employer, committed to employee diversity.Alternate Locations: Miami-Dade County, Palm Beach County, Broward CountyJob Type: Full-timePay: $35,000.00 – $50,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programHealth insuranceLife insurancePaid time offProfessional development assistanceRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayWork Location: One location


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