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Job Category : | Digital marketing |
Company Name: | Direct Marketing Solutions, Inc |
Position Name: | Pay-Per-Click & SEO Analyst |
Location : | Remote |
Job Description : | Direct Marketing Solutions is looking for a Pay-Per-Click & SEO Analyst to join our team. Wherever you may be in your career, DMS could be the place for you!! Who We Are: DMS is a multi-channel direct marketing company specializing in direct mail and digital marketing. We are always looking for committed, hardworking people up for a challenge. In return, we provide a supportive work environment aimed at helping you stay happy and healthy. We offer opportunities for you to learn and grow and we like to celebrate both individual and team successes. DMS is proud to be a diverse workplace embracing three core values: honesty, integrity and respect. What You’ll Do: The Pay-Per-Click Analyst (PPCA) develops and implements a variety of PPC campaigns across a range of digital channels for clients digital marketing portfolios. The PPCA analyzes the performance of PPC campaigns using data and analytical skills and tools to optimize desired outcomes. Essential Functions: Handles, reviews, and performs daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. Maintains and monitors keyword bids, account daily and monthly budget caps, impression share, quality score and other key account metrics. Provides recommendations and executes strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Directs, handles, and generates weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Stays current and knowledgeable on all PPC industry trends and developments. Addresses client questions and concerns effectively and in a timely manner. What You Need To Have: Minimum two years’ relevant experience in PPC Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing, Facebook) Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals AdWords / Bing certification a plus Proficient in data analysis and reporting Ability to prioritize a range of projects and tasks with tight deadlines What We Offer: Our focus every day is to support the health and happiness of our employees. We do this by offering vacation, sick and holiday pay, as well as a comprehensive benefits package including: Medical, Dental, Vision, Disability, Life Insurance, 401(k), and EAP. To learn more about DMS and what we offer, please visit our website at: https://teamdms.com/careers/ The Fine Print: This is a full-time, exempt, remote position. Salary will be based on experience level. Direct Marketing Solutions is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. |
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