Job Opening for Social Media & Digital Marketing Associate in Estelle's Dressy Dresses (1600 Broadhollow Road, Farmingdale, NY 11735)

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Job Category :	Digital marketing
Company Name:	Estelle’s Dressy Dresses
Position Name:	Social Media & Digital Marketing Associate
Location :	1600 Broadhollow Road, Farmingdale, NY 11735
Job Description :	Estelle’s is a 37,000-square-foot retail store, specializing in dresses for a variety of occasions, including Prom, Bridal, Sweet 16/Quinceañera, Mother of the Bride/Groom, Cocktail, and more. In addition, we have expansive shoe, accessory and children’s departments. We offer a pleasant working environment in which every employee is expected to provide input for improvements and changes. We firmly believe in the concept of a “family atmosphere” and work hard (and have fun) while doing it. Our employees truly enjoy working here.Social Media/Digital Marketing Associate Estelle’s is looking for a talented Social media expert to create and maintain a strong online presence for our clients. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you. As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brands. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.If you are creative, have drive, and know the basics behind the major social media channels, this is the job for you.Must know the basics on how to edit images, make collages & simple videos.RESPONSIBILITIES Brainstorm and develop innovative social content and campaign ideas that achieve marketing goalsResearch audience preferences and discover current trendsCreate engaging text, image and video content working with the photographerCreate monthly content calendar to be approveDesign posts to sustain readers’ curiosity and create buzz around new productsStay up to date with changes in all social platforms ensuring maximum effectivenessFacilitate online conversations with customers and respond to queriesOversee social media accounts’ layoutSuggest new ways to attract prospective customers, like promotions and competitionsSeek influencers via social media platforms to promote our productsWrite effective copy across multiple social channelsReport on and respond to customer reviews via google, yelp, Facebook, etc.Report on all social media platform analyticsPerform special projects and other duties as assignedQUALIFICATIONSUnderstand the workings of Facebook, Instagram, LinkedIn and TikTok and can create campaigns using them.Ability to take creative feedback and build on itAbility to anticipate roadblocks and come up with alternative solutions quicklyWork independently as well as collaboratively across other teams and departmentsStrong aesthetic sense and an eye for specific art direction and photographyGraphic Design Experience ++Proficient in Photoshop, Illustrator, Canva, PowerPointProficient in todays social media platformsKnowledge of how to run social media campaigns and can create video, audio written contentSKILLSExpertise in multiple social media platformsAbility to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channelsAbility to gasp future trends in digital technologies and act proactivelyExcellent communication skillsMultitasking and analytical skillsJob Type: Full-timePay: From $18.00 per hourBenefits:Dental insuranceEmployee discountFlexible scheduleHealth insurancePaid time offSchedule:8 hour shiftMonday to FridayWeekend availabilitySupplemental Pay:Bonus payCOVID-19 considerations:All employees must be vaccinated.License/Certification:Driver’s License (Preferred)Work Location: One location