| Job Description : |
Specialist II Digital Marketing, SEO / SEM
At NSF International, our mission is to protect and improve human health. We’re a global leader in standards development, testing, auditing, certification and training. We provide these services for a diverse set of industries including food, water, health sciences, sustainability and management systems. We’re passionate about the work we do, because together, we have a broad impact on our world.
Our nearly 3,000 employees provide services in over 170 countries through our many global offices, at our client sites, from home offices and in state-of-the-art laboratories. We’re growing fast, and that’s where you come in. Come join our team.
More information about NSF International can be found at nsf.org.
Description
The Specialist II Digital Marketing will focus on leveraging the full range of digital assets, including digital marketing tools, automation, personalization, email marketing and virtual events to assist in delivering comprehensive and effective digital marketing programs. The Specialist II Digital Marketing will assist the Digital Marketing Manager in administration of all digital assets and campaigns and must be capable of operating on a strategic and tactical level. Additionally, they will be concerned with the adoption and training on new technologies with stakeholders.
Principal Accountabilities include but are not limited to:
Assist stakeholders in navigating and adopting new results-focused digital architecture focused on customer experience across multiple platforms including mobile devices.
Under the direction of the digital marketing manager help execute the content marketing strategy
Act as a campaign partner with divisional counterparts
Engage and influence cross-functional colleagues and teammates
Coordinate training of new technology
As digital subject matter expert keep current on digital market trends and technologies, customer needs, partner landscape, innovations affecting our industry, and recommend technology
Administrate on assigned programs with knowledge and subject authority
Other tasks as assigned by the digital marketing manager
Qualifications
Bachelor’s Degree required, marketing or a related field preferred.
1-3 years working in digital technology, sales operations or Mar-Tech stack.
Experience focused on lead generation, lead scoring, lead conversion, planning, execution and optimization of CRM marketing engagement to drive demand generation and revenue
Experienced in digital first, content development strategy
Experience and familiarity with the execution of SEO, SEM and digital profiling
Demonstrated knowledge and experience in planning, creating and optimizing digital strategy across multiple platforms with proper reach and measurement of effectiveness
A history of working with matrixed, cross functional teams within a business unit structure and centralized, global marketing services
Knowledge and proficiency in using CRM software, marketing automation, digital platforms to drive increased customer engagement and marketing effectiveness.
Analytical mindset, with a passion for user experience and a relentless drive for performance
Solid working knowledge of web, mobile and adaptive web technologies and applications and integrations
Experience with Google Analytics
Excellent time, budget management and project management skills
Remote: Yes
Job: Marketing and Communication
Primary Location: United States
Schedule: Full-time
Requisition Title:Specialist II Digital Marketing
Job Number:MAR1147
NSF International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. |
