July 14, 2024



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Job Category : Digital marketing
Company Name: Amazon Web Services, Inc.
Position Name: Sr Product Marketing Manager, Advertising & Marketing Tech Industry
Location : Remote
Job Description : 7+ years of work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
5+ years of experience creating marketing content
A Bachelor’s degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products
Demonstrated ability in launching and growing innovative technology products

Job summary
Are you an experienced product marketing leader in the advertising & marketing technology industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way advertising/marketing tech companies innovate and modernize operations? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps advertising & marketing technology customers transform their businesses using the industry’s broadest and deepest portfolio of cloud services and solutions.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.

As a Senior Product Marketing Manager focused on advertising and marketing technology, you will have the opportunity to define and drive the marketing strategy for solutions and services that help enterprise marketers, media companies, agencies, and technology companies accelerate cloud transformation. You create compelling content to help customers understand service use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will also work with product and engineering teams to shape the product vision and prioritize features. You will get to work on a new and rapidly growing business and have a big impact every day.

This role is Virtual.

Key job responsibilities

Own the development of messaging, positioning, marketing content, and go-to-market strategies for advertising and marketing technology services
Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, public relations, analyst relations, partner marketing, and evangelists to shape the product vision, prioritize features, and achieve our joint business goals
Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of AWS services
Test and refine new marketing approaches and channels to reach and engage key audiences
Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
Work at both the strategic and tactical level of champion bold and creative ideas
Ability to travel both domestic and international to meet with customers and internal stakeholders (10-15% annually)

About the team
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

MBA and/or computer science, engineering, technology background
5+ years of work experience in product marketing for services targeting the advertising/marketing tech industry
A career path that demonstrates increasing levels of responsibility and skill launching and growing innovative technology products
Experience with cloud and data center infrastructure technologies

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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