July 17, 2024

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Job Category : Digital marketing
Company Name: Spectrum Brands
Position Name: Assistant eCommerce Content Manager
Location : 19701 Da Vinci, Lake Forest, CA
Job Description : Division Information
The Hardware and Home Improvement (HHI) division of Spectrum Brands, located in Orange County, CA, is a major manufacturer and supplier of residential locksets, residential builders’ hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, EZSET®, and Tell. We have a history and reputation of blending trend-leading designs with game-changing innovation to deliver an exceptional consumer experience, earning #1 market share on most of our lines. If you’re passionate about home improvement—and maybe have a pin board or two of design ideas on your favorite app—this may be a great place for you.
Job Summary
Hybrid role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.

The Assistant eCommerce Content Manager will help devise and implement the strategy, techniques, and tactics used to increase online sales revenue via improved organic search and on-site navigation, conversion, content optimization, and review/ratings. Reporting to the eCommerce Marketing Manager, this position will work closely with Sales, Product Marketing, and Digital Marketing & Media to ensure eCommerce growth.
Primary Duties & Responsibilities

Manage new item set-up procedure on eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings.
Leverage the eCommerce dashboards to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly and quarterly business reviews.
Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience
Develop roadmap strategy for software tools to simplify, standardize and automate processes for greater efficiency, deeper insights
Ensure Brand consistency & compliance across all major eCommerce partner sites.
Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends.
Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories.
Build and maintain systems and protocols that ensure all content is optimized
Assist in creating and maintaining detailed analytics reporting dashboards.
Education and Experience Profile

Bachelor’s degree in Communications, Marketing, Computer Science, or equivalent.
2-4 years’ experience in Marketing, eCommerce, or equivalent field.

Required Skills

Working knowledge of Amazon Vendor Central; preferably other online retailer portals
Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
Working knowledge of Content Syndication Platforms, ideally Salsify, Syndigo, and BazaarVoice.
Strong written and oral communication skills.
Experience with detail-driven projects; preferably in a marketing department.
Ability to handle multiple tasks, priorities, and deadlines.
Work Environment
Hybrid role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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Job Reference: US16174


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