July 14, 2024

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If you are looking for a Digital marketing Jobs? Then, This is the place where you can find All sources of Job opportunities with detailed information.

Job Category : Digital marketing
Company Name: Fullbeauty
Position Name: ASSOC MGR, DIGITAL MARKETING
Location : 1 New York Plz FL 13, New York, NY 10004
Job Description : The Associate Manager, Digital Marketing will be an integral part of the E-Commerce team, with a focus on driving revenue for their brand(s) through an integrated Digital Marketing strategy that maximizes performance across all marketing channels. This individual will directly oversee the day to day execution of email and social media marketing and work in partnership with the marketing channel subject matter experts on strategies and plans for search engine optimization (SEO), search engine marketing (SEM) and other paid channels. They will also partner with the Merchandising, Creative, Finance, Customer Insights and Web Production teams. Responsibility for reporting and analytics tied to digital marketing channels will live with this position and as such analytical rigor is a must-have skill.
PRIMARY RESPONSIBILITIES:
Grow Digital Revenue: Direct responsibility for demand, margin and ROI for digital channels including paid search, affiliates, display, and social media
Own Email Optimization: In addition to overseeing the daily email marketing calendar, this individual will lead a rigorous testing agenda, executing regular A/B tests, and oversee reporting
Oversee Budgeting, Forecasting and Reporting: Manage digital marketing budgeting process, as well as monthly/weekly/daily forecasting and reporting for key digital marketing financial metrics. Develop quantitative and data driven business recommendations based on analysis
Assist in Managing Agency Performance: In partnership with Paid Media SEM, provide guidance to the external agency for key channels including paid search, display, social media and affiliates. Review agency reports and run internal reports to monitor performance and seek improvement opportunities
Assist in ad hoc Search Engine Optimization tasks: In partnership with the SEO SEM, shepherd ad-hoc projects as needed
MINIMUM QUALIFICATIONS:
Bachelor’s degree in marketing, business or related field
2-3 years of related experience in digital direct response marketing, marketing effectiveness analysis or e-commerce site planning and merchandising
Previous experience in digital marketing or e-commerce at a fast-paced DTC or retail company is a plus
Strong analytical skills; proficiency in Microsoft Excel including dashboard creation/formatting
Strong written and verbal communication skills and team-working skills
Ability to prioritize multiple objectives within a fast-paced, changing environment
Aptitude to think strategically but act tactically
High level of organization coupled with attention to detail
Experience with Adobe Analytics/Omniture
Expertise with Excel; experience with basic macros and ReportBuilder preferred
Knowledge Epsilon and Custora is a plus


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