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Job Category : | Digital marketing |
Company Name: | Mustard Seed Communities |
Position Name: | Associate Director of Communication and Digital Engagement |
Location : | 29 Janes Avenue, Medfield, MA 02052 |
Job Description : | Full-time Position based in Medfield, MA (15 miles outside of Boston)Hybrid work schedule is available after completion of initial training period.Organization Overview: Mustard Seed Communities (MSC) is an international nonprofit organization dedicated to caring for the most vulnerable populations throughout Jamaica, Nicaragua, Dominican Republic, Zimbabwe and Malawi. Founded in 1978, MSC provides loving and lifelong care to over 600 children and adults with disabilities, children affected by HIV, and young mothers in crisis. In addition, MSC manages sustainable agriculture initiatives and provides education, nutrition, and vocational training to marginalized communities. Mustard Seed Communities is a faith-based organization, inspired by the healing and caring ministry of Jesus Christ.MSC has an annual budget of over $5M and is growing steadily with a committed base of donors throughout the United States. Over 1,400 volunteers participate in Mustard Seed Communities’ mission program each year. The mission program provides volunteers with a unique opportunity to live and work among MSC residents and staff. As a result of experiencing the work of MSC firsthand, mission volunteers often become MSC’s biggest supporters and advocates. Mission volunteers play a critical role in the development and fundraising of MSC USA.Position Overview: The Associate Director of Communication and Digital Engagement manages and develops MSC’s digital fundraising, advertising, and communication tools to acquire new donors, increase revenue and drive engagement in order to support Mustard Seed Communities’ growth. This role manages the Content Marketing Associate as well as interns. Some domestic and international travel is required.Responsibilities Include: Website and Digital CommunicationsManage and develop Mustard Seed Communities’ website, creating and implementing strategies that communicate the brand effectively, ensuring that it is accurate, consistent, and currentPromote the organization’s mission, strategy and achievementsDevelop and implement a marketing and communications planCreate, test, and publish digital content across MSC digital platformsOversee Mustard Seed Communities’ social media channels, such as the blog, Facebook, Instagram, Twitter, Vimeo and other platforms to increase engagement and grow the organization’s social followingUtilize Google Analytics to track page traffic and other key indicators for data research; interpret and analyze data to provide maximum reach; maintain a working knowledge of principles of search engine optimization and help implement SEO and SEM best practicesTrack and analyze digital metrics and use KPIs to inform digital strategyBrand ManagementEstablish and maintain the creation of templates, content and brand standards for e-communications; innovate and bring forth creative ideas for the promotion and/or support of content marketingManage the collaboration of creative development, visuals and content for campaigns, online features, and social mediaOversee the creation and design of promotional materials, direct mail pieces, invitations, and press releases for targeted audiencesPublic Relations and AdvertisingTake the lead on expanding digital and print advertising programs in order to grow MSC fundraising initiatives to diverse marketsIdentify trends, monitor current events and influencers to anticipate opportunities for Mustard Seed Communities to engage inGuide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.Develop close partnerships with members of the media.FundraisingCollaborate and execute on digital fundraising and engagement initiatives to acquire, renew, and retain donors and volunteersDevelop and manage emails, landing pages, tools and graphics for online fundraising activities, including donation forms, e-commerce store and virtual event managementStay informed of industry best-practices among nonprofits and throughout the digital marketing industryResponsible for the management of digital marketing vendors, developing timelines and project plans to ensure projects are done on time and on budgetHandle special projects as assignedQualifications: Dedication to MSC’s missionBA/BS and a minimum of 3 to 5 years professional experience in a communications or marketing roleExcellent writing skills – can passionately and effectively tell a storyHighly self-motivated and goal-oriented, enthusiastic self-starterFamiliarity with cutting-edge social media tools and trendsAbility to manage and prioritize multiple projects in a fast-paced environmentStrategic thinker with strong organizational skills and attention to detailCollaborative working style and an eagerness to learn from othersExperience with content management system (Drupal based website) *Experience with HTML (or equivalent coding knowledge), video and visual asset production experience, and photo/video editing skills (Adobe Suite, Adobe Premiere or Final Cut Pro)Strongly prefer experience with Blackbaud’s Luminate Online, TeamRaiser, Raiser’s Edge NXT, and OmaticPlease submit cover letter, resume, and samples of website content, social media posts, and email content, including newsletters and appeals.Job Type: Full-timeBenefits:401(k)Flexible spending accountHealth insurancePaid time offSchedule:8 hour shiftMonday to FridayExperience:communications or marketing: 3 years (Required)Work Location: One location |
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