July 17, 2024



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Job Category : Digital marketing
Company Name: San Francisco Ballet Association
Position Name: Associate Director of Marketing, Audience Acquisition & Growth
Location : United States
Job Description : JOB TITLE: Associate Director of Marketing, Audience Acquisition & Growth
REPORTS TO: Director of Sales & Marketing
COMPENSATION: $92-99k Annually
STATUS: Full-time, exempt
POSITION SUMMARY: Responsible for all facets of the San Francisco Ballet’s single ticket marketing and audience development & outreach. This role is responsible for meeting or exceeding earned revenue and tickets sold on single tickets and multi-single ticket purchases for all live and digital streaming performances. Also, she/he oversees activities that enhance single ticket budget capacity and brand within the community with activities to increase or expand penetration into target audiences, driving trial and repeat purchases.
Works in collaboration with other peer directors and managers on the team for holistic integration and coordination. Strong strategic thinker with avid curiosity to understand what drives our customer targets with exceptional implementation skills to meet them.
Position Responsibilities:
Build out and implement the single ticket marketing plans and prospecting campaigns across all marketing channels and touch-points;
Possesses strong integrated marketing background with experience and knowledge to manage marketing mix, with particular strength in digital marketing and direct response including email, print, content, social media, video ads, programmatic, mobile, PPC/SEM as well as traditional advertising, OOH, TV, radio etc.
Lead contact for key media and vendor relationships as well as digital advertising agency.
In close partnership with Director of Sales & Marketing, analyze sales patterns and pacing, campaign results, and ticket history to determine and/or pivot the course of campaign strategies and spends for single tickets.
Strong analytical abilities around setting digital performance measurements (benchmarks and KPI).
Manage all third party discount, corporate sponsors, group sales, and other single ticket outlets to drive volume single ticket sales to fill house capacity
Exceptional skills in positioning, messaging/communication, promotional strategy to drive sales, direct and manage executional alignment across all marketing channels.
Write creative briefs and work closely with designers for production of various advertising and marketing collaterals
Work in collaboration and coordination with PR and Content teams in running integrated campaign efforts and timing for all go-to market sales campaigns and digital marketing campaigns.
Oversee and provide marketing direction to external vendors and internal content producers for any production of video trailers and video content needs for marketing purpose
Work with Web and Digital Platforms Manager for all best practice in customer journey and provide content for landing pages for live and streamed shows.
Works closely with Director of Retention to manage email manager resourcing as well as working closely in collaboration to ensure organization and CRM list management.
Collaborate and coordinate with other internal departments Digital, PR, Publications, Customer Relations, Development and Artistic to communicate and coordinate marketing-related matters, and promote proper flow of information as it relates to marketing responsibilities.
Maintain brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.
Manage one direct report: Marketing & Promotions Manager
Create cultivation programs, partnerships and programs to develop and increase millennials and Gen Z, college ages, young professionals, families, latin groups, and other identified target prospective groups to supports ticket sales and ongoing audience development & growth
Handle all on-site promotional and branded activities that drive awareness and leads.
Event duty and attendance and miscellaneous duties as required.
Position Qualifications:
Professional/Technical Competencies:
Strategic thinker and problem solver with strength in implementing against strategy at the campaign level.
Digital Marketing – Strong understanding of the marketing/sales funnel, Data/Web Analytics, performance measurements and KPI, Programming advertising, Search, Web UX , and A/B testing.
Traditional Marketing – Strong understanding of all metrics to maximize RFM to reach customers
Experience and Knowledge:
Bachelor degree in marketing, business or related field or the equivalent in verifiable experience with 5+ years’ experience in marketing;
Must be able to create and implement strategies, performance-specific promotion, and on-going marketing programs to ensure optimum sales results.
Creative and strategic mindset. Strong marketing copywriting skills is mandatory.
Strong team collaborator, highly proactive, strong interpersonal skills.
Ability to work effectively in an incredibly fast-paced environment. Live event marketing experience and ticketing-based environment a strong plus. Enthusiasm for performing arts, specifically dance is essential.
As America’s oldest professional ballet company and one of the three largest ballet companies in the United States, San Francisco Ballet has enjoyed a long and rich tradition of artistic “firsts” since it was founded in 1933. SF Ballet performed the first American productions of Swan Lake and Nutcracker, as well as the first production of Coppelia, choreographed by an American choreographer. Guided in its early years by American dance pioneers and brothers Lew, Willam, and Harold Christensen, San Francisco Ballet currently presents more than 100 performances a year locally, nationally, and abroad. Under the direction of Helgi Tomasson, the Company has achieved an international reputation as one of the preeminent ballet companies in the world.
We prefer you apply online
San Francisco Ballet Association is an Equal Opportunity Employer committed to employing a diverse staff.
Qualified applicants with arrest and conviction records will be considered for the position in accordance with the Fair Chance Ordinance (FCO).

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