July 14, 2024



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Job Category : Digital marketing
Company Name: Zenith
Position Name: Associate Director, Planning & Digital Strategy
Location : 375 Hudson St, New York, NY 10014
Job Description : Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe

Job Description
Overview: Generate strategic media initiatives and lead the implementation of the media plans for a major client.
Responsibilities:Oversee media strategy and plan development and budgetManaging the process and procedure for client set up, billing and all administrative functionsEvaluating, identify and sizing media target based on client brief.Responsible for developing and executing strategy for the functional areaEvaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audiencePresenting recommendations to account service and clientsMaintaining strong relationship with key clientsFollowing detailed instructions and using established procedures, completes work in a detailed and complete mannerSupervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.Provide job performance feedback to subordinates and make recommendations to management.Providing staffing recommendations and daily supervision to all accountsPerforms under immediate supervision, using established procedures to accomplish assigned tasksAssists in more advanced functions as part of training and developmentRefers questions and problems to higher levelsResource for others in resolution of complex problems/issuesMinimal supervision, relies on advanced experience/judgmentMay perform other duties and responsibilities that management may deem necessary from time to time.Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
Management/Supervisory Responsibilities:
Number of Direct Reports: 1-3
Number of Indirect Reports: up to 5
Communicates With:
Internal Partners with other Strategy members, Strategic Resources, Activation Partners, and Finance.
External: Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships.
Budgetary Responsibilities:
Significant responsibility for day to day monitoring of Business Unit spending and Client Accounting. Limited Accountability for overall unit budget.

To perform this job successfully an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Minimal supervision, relies on experience/ judgmentExcellent management and motivational skillsExcellent organizational, interpersonal and quantitative/analytical skillsStrong client presentation skills and business writing skillsDemonstrated expertise in strategic planningDetail-oriented and proven ability to thrive in a fast paced environment.
Education/Experience:Bachelor’s degree;5+ years media planning experience including 3 years in a management capacityOffline and Online media experienceMust have strong working knowledge of National and Local Media Business Competencies:Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google AnalyticsExceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationDemonstrate ability to learn new propriety software and processes quickly and proficientlyUnderstanding of Activation/Negotiation team functionsUnderstand the strengths and weaknesses of each media typeAble to make independent decisions and identify prioritiesMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsOrient, train, assign and review the work of subordinatesBe able to identify and promote solutionsBe a resource to others in the resolution of complex problems/issuesKnows industry trends and emerging media
Additional Information
All your information will be kept confidential according to EEO guidelines.

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