| Job Description : |
Job Description
POSITION PROFILE
This position is responsible for driving growth through the development and implementation of targeted demand generation activities and sales support materials through omni-channel campaigns, webinars, etc. Manages demand generation activities from conception through execution, including coordinating with internal lead teams on campaign overviews, set-up in the CRM, lead qualification criteria, and results reporting.
JOB DUTIES AND RESPONSIBILITIES
Proactively works with sales and marketing to develop, implement and execute successful marketing campaigns that ultimately support lead and revenue generation.Works cross-functionally with marketing, sales, sales operations and other functions to support business initiatives.Generates concepts, and messaging for national demand generation campaigns including emails, print and landing pages/micro sites, working with internal resources or vendors/agencies as needed.Directs campaign implementation in the marketing automation platform and CRM system.Enforces brand guidelines, ensuring marketing communications meet company brand and legal requirements.Obtains approval and sign off of campaigns by legal.Engages, and shares knowledge and skills, with the marketing team to provide continued awareness of marketing best practices and methodology to ensure that Ricoh is always bench-marking against world class standards.Serves as liaison across departments and functional groups to ensure marketing campaigns are integrated across the company as appropriate. .Collaborates with sales operations, field marketing, and channel marketing to provide visibility to marketing campaigns, processes, tools and reportsManages campaigns as needed including development, and execution
Manages the creation and communication of new materials and email templates in the marketing automation platform.Participate in brainstorming and creative concept meetings; collaborate with content team to translate strategies outlined in creative briefs into engaging concepts and copy for various business units and clients; generate creative concepts that support marketing strategies and integrated campaigns.Manage Webinar content, in tandem with company and/or industry thought leaders, to generate leads.Performs other duties as required.
Location
Nationwide, Pennsylvania
Job Description Continued
QUALIFICATIONS (Education, Experience, and Certifications)
4-year college degree (Marketing) other related course or certificates or equivalent years of related work experienceMinimum of 5 years experience in a Marketing or Demand Generation environment.Digital marketing experience is required.Excellent writing and proofing skills required.Strong attention to detailAbility to work collaboratively across and within teams/groups
Visa Sponsorship is not offered for this position.
Ricoh is an EEO/Affirmative Action Employer – Minorities/Women/Protected Veterans/Disabled.
Additional/Alternate Work Locations (if applicable)
Additional Pay Details:
Compensation range is: $65,700 – $80,000
Ricoh USA Benefits
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