| Job Description : |
Job Description: The Communications and Content Specialist will produce a variety of public-facing content and communications for Alamo Trust, Inc. (“ATI”) and Remember the Alamo Foundation (RTAF). The position will manage all media inquiries and film requests, prepare ATI and RTAF statements, coordinate staff interviews, track news coverage, maximize media coverage to be as beneficial as possible for the Alamo, write web content, create newsletters, and develop press releases to communicate our news.
DUTIES, RESPONSIBILITIES & ESSENTIAL FUNCTIONS
Work collaboratively with the ATI Marketing team and other departments to drive communications priorities for the organization
Plan, create and make the most out of PR opportunities with local, state, national and international press
Strategize, coordinate and oversee all staff interactions with media outlets
Serve as a spokesperson for the Alamo Trust while interacting with the press
Create and send weekly reports on media coverage to the Executive Director and Marketing Director
Write and produce a variety of brand-right copy for all internal and external communications channels, including articles, web copy, marketing copy, blog posts, press releases, newsletters, social media posts, message points, and more
Lead weekly meetings on preservation, security, and conservation updates and update community stakeholders weekly on construction around the Alamo
Coordinate with the Texas General Land Office and City of San Antonio on marketing programs as needed
Lead content planning and development for all Alamo newsletters, dedicated emails, and other communications
Ensure that all communications create a consistent brand experience for visitors and other internal and external stakeholders
Manage content on the Alamo website and work with the Marketing Director to drive website content strategy
Script and plan videos, and shoot/edit videos as needed
Assist in analyzing and reporting content marketing activity and provide feedback on what content resonates with stakeholders
Edit and proofread documents written by colleagues and provide constructive suggestions as needed
Provide additional project management and support, as directed
REQUIRED QUALIFICATIONS
Bachelor’s degree in communications, journalism, or another area of relevance to the ATI/Alamo mission
A strong understanding of what makes a powerful narrative and how it is articulately broadcast to different audiences and across multiple platforms
A strong writer and an excellent communicator. Ability to write, edit and post content and copy
Training and experience in how to tell a story using words, images, or audio and an understanding of how to create content that draws an audience
Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics
Comfortable switching between formal content writing and informal, new media content
Experience creating compelling messages for different audiences
Proficient in Word, blogging platforms, and posting to social networks
Basic understanding of HTML, XHTML, CSS, web publishing, and web analytic tools; proficiency with social media marketing applications and social media monitoring platforms
Ability and willingness to work in a fast-paced, high-profile environment, managing multiple projects, competing priorities and tight deadlines
Strong team-orientation and professional attitude
LANGUAGE SKILLS & EMPLOYMENT AUTHORIZATION
Must be able to speak, read, and write English
Additional fluency in Spanish is beneficial
Must be able to provide documents establishing identity and eligibility to work in the United States
PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands and work environment described in this job description represent those that the employee will encounter and are expected to meet to perform the job’s essential functions successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to see, be mobile, and have the ability for 2-way communication with the public and staff.
While performing the duties of this position, the employee is regularly required to sit, stand and walk for extended periods; reach with hands and arms; talk and listen on a regular basis. Ability to work for extended periods in an office under artificial fluorescent lighting with varying noise levels. Must be able to perform under pressure, concentrate for prolonged periods, and work long hours under stressful conditions. Work in various environments, including adverse outdoor conditions such as cold, rain or heat.
The work environment is an indoor, climate-controlled office environment comprised of cubicles, walled-offices and group conference rooms. The noise level in the office environment is usually low. There are no protective devices necessary to be worn or utilized in the office work environment. Minimal travel is required.
This job description is a descriptive list of the responsibilities and qualifications associated with this position and is not intended to be all-inclusive. Employees are expected to also perform other business-related duties as assigned by the supervisor or other management.
The organization reserves the right to change, modify, or reassign job responsibilities, duties, and scheduled work hours as per business needs.
This document is a communication tool and not intended as a written or implied contract of employment. |
