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Job Category : | Digital marketing |
Company Name: | CASTO |
Position Name: | Content Marketing Coordinator |
Location : | Columbus, OH 43215 |
Job Description : | POSITION: Content Marketing Coordinator
REPORTS TO: Residential Marketing Coordinator OVERVIEW: CASTO has been recognized as a Best Employer in Ohio for 9 years. This is an early-career marketing opportunity with room for growth as the company continues to grow. The Content Marketing Coordinator will work collaboratively with the Residential Marketing Team across social media, content, and to provide overall marketing support to enhance our marketing efforts and community outreach for CASTO’s Residential Communities. Using artistic and technical skills, the Content Marketing Coordinator will curate high-quality content to highlight our apartment home exteriors and interiors, people, events, and other products as needed for website, email, social media, and promotional materials. The ideal candidate has an entrepreneurial drive, a keen eye for detail, and the flexibility to both self-manage and work as part of a team within a dynamic environment. This person is highly creative with the tendency to push the boundaries and think outside the box. They are a forward-thinking marketing professional with the ability to lean into flexibility and adapt as trends change and new trends emerge. MAJOR DUTIES AND RESPONSIBILITIES: Plan and manage creative content across multiple channels and platformsResponsible for using various types of photography/videography equipment efficiently to capture the right photo style for the website, email, social media, and promotional materialsProvide creative direction for all shooting projectsManage the production of product and Residential shoots, including securing resident-models and orchestrating shoot logistics KNOWLEDGE, SKILLS AND PERSONAL CHARACTERISTICS: Bachelor’s degree in video or film production, photography, visual communication, journalism, new media, fine arts, or equivalent work and/or academic experienceExpert knowledge of cameras, studio lighting, and other studio equipmentPortfolio that demonstrates deep knowledge of photography, videography and editing, specifically in Adobe Creative Suite of applications (Lightroom/Photoshop)Experience utilizing Canva and/or similar platforms to create social media and promotional graphicsHighly proficient in social media content creation (including but not limited to TikTok and Instagram Reels) WE OFFER: 1. Competitive salary CASTO offers a supportive and inclusive environment for all associates and their families. We are a Drug Free Workplace and successful completion of a background check is required for this position. Qualified resumes can be sent to ksaupe@castoinfo.com. |
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