July 25, 2024

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Job Category : Digital marketing
Company Name: FareHarbor
Position Name: Content Marketing Specialist
Location : Denver, CO
Job Description : About FareHarbor

Founded in Hawaii in 2013 and acquired by Booking.com in 2018, FareHarbor creates powerful tools that help tour and activity operators run their business with ease and efficiency. With thousands of clients and 500+ employees worldwide, we have the fastest growing team in the business, and we’re shaping the future of travel, together.

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 15,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

FareHarbor is seeking a Content Marketing Specialist to work alongside our Client Engagement and Marketing team. You will be responsible for ideating, creating, and editing marketing and educational content designed to keep FareHarbor clients up to date on the latest tools and resources from FareHarbor.

Types of content you will work on include:

Drafting and/or editing educational articles and content briefs for FareHarbor Compass, our hub of business-boosting resources.
Editing presentations for our ongoing webinars and our annual, industry-leading user conference, FareHarbor Spark.
Writing thought leadership blogs for our Fareharbor.com website.
Email marketing content from Product launch notifications to nurture campaigns to newsletters and more.
Social media copy designed to engage with potential clients, existing clients, partners and employees.
Website copy, including landing pages.
As FareHarbor continues to grow globally, your work will ensure we can continue to be a growth partner for our clients at scale. Our clients’ success equals FareHarbor’s success, and you will play a vital role in that partnership.

What you’ll do here:

Collaborate with Client Engagement and Marketing channel owners to help define the content marketing strategy and develop creative content ideas throughout the full content development lifecycle.
Define and create original content of various types — emails, blogs, articles, presentations, research reports, website copy, landing pages, video scripts, and social media posts.
Copy edit and provide quality control for content written by both internal and external stakeholders to ensure materials meet key objectives, support digital marketing best practices, and adhere to our brand guidelines.
Support the Company and team objectives by intimately understanding FareHarbor clients’ lifecycle, opportunities, and needs.
Stay on top of digital, marketing, travel, and tourism industry trends to inform content impact, timeliness, and relevance.
Help the CEMKT team to maximize content utility with ideas for repurposing and recycling key assets across marketing channels.
Assist channel owners with reporting and analysis regarding content performance, including using analytics to improve campaign performance.
Coordinate cross-functionally to manage internal and external resources for content creation and production, as needed.
Partner with the client engagement and customer experience teams to discover and test new content channels and amplification opportunities.
Help the team establish content creation and publication processes that drive improved productivity and quality and push our entire marketing efforts forward.

Requirements

BA/BS in marketing, creative writing, journalism, or related field.
1-3 years of relevant work experience in B2B/SaaS content marketing/copywriting.
Demonstrated experience writing both short and long form copy for social media, email marketing campaigns, blogs, and websites in a professional setting.
Exceptional communicator with excellent command of the English language capable of writing and editing clean, sharp, creative messaging aligned with brand voice.
Ability to balance writing for humans vs. writing for Google (SEO).
A balance of strong creative thinking, time management, and analytical skills. You understand the importance of deadlines and hold yourself and other contributors accountable for meeting them.
You are detail oriented, passionate about writing, and interested in growing your career in marketing.
An energetic team-player attitude. You are always willing and ready to jump in and help wherever you can.
**REQUIRED: Online portfolio of professionally produced work that demonstrates your writing abilities. Digital professional writing samples acceptable.**

Bonus Points

Graphic design experience
Project management experience
Video or interactive digital marketing experience
Experience in writing for the travel, tours, and activities industry.
Benefits

Medical, dental + vision coverage
23 days of PTO + paid holidays
401k + employer matching
Paid parental leave
Opportunity to share your ideas and make a difference in a growing company
Fast-paced, high-energy, and engaging work environment

Salary Range: $51,300-$57,000, plus 10% bonus potential

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.


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