July 25, 2024

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Job Category : Digital marketing
Company Name: US News & World Report ,L.P.
Position Name: Content & SEO Analyst, Healthcare
Location : Washington, DC 20007
Job Description : U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.Your role in helping us shape the future: U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills and play a pivotal role in scaling one of America’s most-visited consumer health websites (https://health.usnews.com). From Diets and Wellness to Health Product Reviews and Medicare, we monitor over 1 million pages with a singular mission: to help people make the best decisions with unbiased advice and data-supported rankings. Reporting to the Sr. SEO Analyst, this is an opportunity to hone your content/commerce skills and be directly involved in our editorial and product strategy. You will work closely with the Product Director, Sr. SEO Analyst and health editorial team to determine and guide monthly product, advice and wellness content to support priority revenue programs and with the Health Reviews product manager to research and produce performance marketing programs.Are you up to the challenge?Opportunity targeting: Use tools such as SEMRush, Searchmetrics and Google Trends, along with competitive research and affiliate partner data to identify the highest-ROI content opportunities.Editorial assignment details: Help shape editorial submissions by providing initial direction on content length, topic depth, keywords to include and, when relevant, product and commerce tie-ins.Optimization: Collaborate with our editorial, UX and product teams to improve on-page affiliate linking and integrations to help users shop for products and services in articles and health product reviews.Performance tracking: Keep tabs on article-level traffic trends. Proactively recommend content updates to existing content where needed.Job Type: Full-time


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