July 25, 2024



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Job Category : Digital marketing
Company Name: VantagePoint Marketing
Position Name: Content Specialist
Location : Columbia, SC
Job Description : Content SpecialistIf you’re looking for a career with an award-winning agency, are an enthusiastic and passionate marketer, have advertising or marketing agency experience, and get excited about helping clients reach their business goals, then VantagePoint Marketing might be a great fit for you.VantagePoint Marketing is a well-established marketing and ad agency that helps guide a range of B2B companies in their marketing journeys. A few things about us:Our services include integrated marketing, advertising, branding, digital, and public relations offeringsOur work has won awards locally, regionally and nationallyWe offer a great work environment, friendly co-workers, and an intentionally positive cultureWe have approximately 15 B2B clients from across the countryWe’ve been recognized as a 6-time Best Place to Work in South Carolina and a 10-time BMA Carolinas Agency of the YearWe grade ourselves annually through a Net Promoter Score survey; our current NPS score is 86VantagePoint has a robust compensation package, which includesFull medical and dental benefitsPTO and personal daysLife insurance and short- and long-term disability insuranceA 401k programA range of holidays, summer half days, and other time offA flexible hybrid employment model, including work from home, at the office, or fully remote (eastern half of the United States)To apply for this position, please complete all of the following steps:Send a cover letter and a resumeSubmit at least two writing samplesPlease include your salary requirementsPosition Description: The Content Specialist is responsible for several key areas, including:Executing public relations, content marketing and social media projects on the tactical level for national and international B2B clientsAssisting with the implementation of integrated PR efforts, including media relations, social media, content development and self-publishing, research and stakeholder communications for assigned accountsResearching and creating written materials including press releases, blog posts, case studies, pitches, newsletter content, articles, whitepapers, etc.Working closely with team members to execute social media initiatives, including conceptualizing and directing creative and engaging social content, posting, analyzing social performance and providing reporting to clientsCompiling and maintaining media lists, clip reports and other applicable resources for VantagePoint clientsInteracting with clients regularly and professionally on initiatives, including receiving direction, interviewing subject matter experts and providing project updates. Regular active participation in meetings with both internal teams and external resources/clients is required.Staying apprised of clients’ products and servicesContinuously working to upgrade knowledge and skills through professional development effortsRequired Education or Experience: 2-4 years of experience in a public relations, content marketing or social media role with proven writing and communication skills. Bachelor’s degree in public relations, English, journalism or communications preferred. Agency and B2B experience is strongly preferred.Required Competencies: Demonstrated success in the execution of public relations and content marketing tacticsThe ability to manage projects from inception to executionOutstanding communications skills, both verbal and writtenProficient in pitching and working with media – primarily national trades and business media, print and onlineExperience with social media, including Twitter, LinkedIn, Facebook and Instagram, preferably as tools to support PR programsStrong interpersonal skills with experience working successfully as part of a teamQuick learner and creative thinker who is resourceful, absorbs complex industry information and can apply it to clients’ businessesExceptional organizational, prioritization and time management skillsA demonstrated ability to meet deadlines while juggling multiple projects in a fast-paced and dynamic environmentReporting Responsibilities: Reports to the Public Relations ManagerTo learn more about our agency, visit our digital properties:www.vantagep.comLinkedInTwitterInstagramFacebookJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible scheduleHealth insuranceHealth savings accountLife insurancePaid time offParental leaveProfessional development assistanceRetirement planVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payEducation:Bachelor’s (Required)Experience:Public relations: 2 years (Required)Work Location: Multiple Locations

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