Job Opening for Converse, Senior Global Digital Web Analytics Manager (Open to remote work, except the following locations: SD, VT, and WV) in NIKE INC (South Weymouth, MA 02190)

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Job Category :	Digital marketing
Company Name:	NIKE INC
Position Name:	Converse, Senior Global Digital Web Analytics Manager (Open to remote work, except the following locations: SD, VT, and WV)
Location :	South Weymouth, MA 02190
Job Description :	Become part of the Converse Team Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team. Converse is the story of a sneaker that started on the court and moved to the stage and the streets. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. Leading with Digital, Converse is setting an ambitious strategic plan to enable and inspire consumer self-expression by positioning converse.com as the first and best source for authentic Converse products and experiences. Converse is looking for a Senior Global Digital Analytics Manager. This role is responsible for the development and delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer. This role will solve business issues through data, creativity and human-insights. Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement will be at the core of your role. You will contribute to cultivating and growing the analytics teams and build/form relationship with various key partners. Responsibilities: Work with our multi-functional team members across geographies and be the thought partner in supporting prioritized initiatives Recommend practical insights by diving deeper into website and/or marketing data (site optimization, customer journey, audience identification, segmentation) Authority in website and performance marketing critical metrics. Perform regular analysis that identifies practical insights and revenue opportunities Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution Ensure accurate website reporting and tagging for Converse North America and Western Europe platforms Develop and perform quality checks on data for both ad hoc and ongoing processes. Monitor and maintain these automated processes Manage and/or mentor analysts Participate in talent recruiting and retention efforts Contribute to developing and refining analytics team‘s vision and annual objectives Be a collaborative partner to our internal stakeholders including business and technology partners Qualifications Bachelor’s degree or higher in a quantitative or analytical field such as engineering, economics, digital marketing or Business or related field or combination of relevant education, experience, and training MBA preferred 8 years of proven ability in web analytics, digital marketing and mar-tech platforms leveraging data and insights to drive recommendations Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.) Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention. Experience with CDP, DMP and Media Mix Optimization a plus Proficient in Excel and PowerPoint Proven leadership ability and strong, collaborative client relationship experience Excellent communication skills including the ability to influence decision makers and internal clients Positive demeanor and willingness to learn new things Experience in SQL a plus Open to remote work, except cannot work in South Dakota, Vermont, and West Virginia. These candidates will be required to relocate. For employees based in Colorado, this position starts at $117,000.00 per year. Information about benefits can be found here. Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.