Job Opening for CX & UX Design Lead, Lifecycle Experience Marketing in Amazon Web Services, Inc. (Arlington, VA)

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Job Category :	Digital marketing
Company Name:	Amazon Web Services, Inc.
Position Name:	CX & UX Design Lead, Lifecycle Experience Marketing
Location :	Arlington, VA
Job Description :	7+ years of work experience in digital UX design and production marketing for ecommerce / digital retail, with demonstrated knowledge of digital UX best practices and platforms. 7+ years of work experience designing and producing digital assets across multiple modes and marketing channels – website, email, paid ads, blogs, videos, etc. 7+ years of work experience implementing marketing strategies to nurture customers, drive engagement, and accelerate the purchase process. 7+ years of experience with design software and tools (Sketch, Adobe suite, Invision, Figma, etc). 3+ years of experience in using data analysis and reporting tools (e.g. Excel, Tableau, Adobe Analytics) and in building and managing reports or dashboards within a marketing analytics platform to identify customer insights and optimize marketing performance. 3+ years of experience in working with paid media channels, marketing automation tools (e.g. Marketo), and web publishing tools (e.g. Adobe Experience Manager). Job summary Are you interested in pioneering a new business within the world’s fastest growing technology company? Amazon Web Services (AWS) is looking for entrepreneurial builders with a passion for solving customer problems and driving marketing performance to bar-raising heights. With Amazon’s e-commerce expertise, we’re working to fundamentally change how customers securely find, subscribe to, and use third-party software, data, and services in the cloud. Our Lifecycle Marketing team captivates high-intent prospects and facilitates customer-obsessed experiences across the buyer lifecycle to acquire and retain AWS Marketplace and AWS Data Exchange customers. We seek a Digital CX & UX Design Lead who will design, produce, and optimize integrated digital experiences at scale for target buying personas at each stage in the buying journey. The Digital CX & UX Design Lead must be an expert in digital retail and ecommerce UX design and production; have experience managing multiple programs simultaneously; and tout a proven track record executing integrated digital designs to drive marketing programs that engage, acquire, educate, and retain target customers. Do you enjoy delving into user research and digital analytics to optimize customer experiences, user interfaces, and marketing programs? Do you love designing, QA’ing, and producing a variety of digital assets and experiences (i.e. websites, e-books, whitepapers, emails, landing pages, videos, blogs, etc.)? Are you experienced in working with and managing multiple internal stakeholders/agencies? This opportunity could be for you! Our buyer Lifecycle Experience community is growing and you have an opportunity to shape how we design multi-channel digital experiences to elevate business performance. As the Digital CX & UX Design Lead, you’ll be a key contributor to the future direction and growth of the services we provide. You’ll work closely with Marketers, Business Development & Category Leaders, UX Designers, Engineers, and Product Managers to help define our target customers and inform/test/optimize strategies to maximize the value we provide to them via AWS Marketplace and AWS Data Exchange experiences. You’ll be joining a collaborative and driven team that is shaping the future of B2B e-commerce. We obsess over our customers, support each other, and get things done. This position can be virtual, located within commuting distance of an AWS office. Key job responsibilities Customer Experience / User Experience Design & Production: Design and produce digital customer experiences for digital buyer journey across AWS Marketplace and AWS Data Exchange. Design and produce wide range of digital marketing assets across multiple marketing channels and journey stages. (i.e.: website pages, emails, catalog search experiences, listing pages, event and program promotions, e-books, blogs, paid ads, videos, etc.) Enable search engine optimization (SEO) for websites through thoughtfully-constructed page designs that integrate target keywords and establish relevant cross-linking. Customer Journey Experience Strategy: Define and maintain digital customer buying/subscribing journeys across all properties and channels. Analyze current customer journeys and experiences through research, observation, website analytics, etc. Audit channel and page performance to identify areas of strength and opportunity. Develop business cases and future-state design proposals to elevate the digital customer journey experience and KPIs at each journey stage. Define and drive action plans to activate future-state proposals. Spearhead proposed site UX designs, navigation paths, cross-promotions, and personalization strategies to support marketing efforts and product roadmaps. Drive consistent designs across the journey. Work with product, product marketing, and content stakeholders, etc. to produce buyer experience roadmap priorities and product feature activation plans. About the team Inclusive Team Culture Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Work/Life Balance Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future. Come build the future with us and explore additional AWS Marketplace/Data Exchange Opportunities! https://amazon.jobs/en/landing_pages/aws-marketplace?cmpid=OAOTAW400950B B2B and B2C marketing experience. E-commerce content marketing experience. Hands on experience with Adobe and Marketo marketing platforms. Bachelor’s degree in relevant field of study. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.