July 17, 2024

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Job Category : Digital marketing
Company Name: Barclays
Position Name: Digital Acquisitions VP
Location : 125 South West Street, Wilmington, DE 19801
Job Description : Digital Acquisitions VP
Wilmington
As a Barclays Digital Acquisitions VP, you will be responsible for driving profitable customer growth for select Travel, Affinity, and Retail partners across digital channels. In addition to heading the digital channel for the respective brand partners, you will drive all new digital marketing capabilities by capturing and submitting marketing requirements and partnering closely with the product, platform and technology teams on behalf of digital acquisition.
Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We’ve helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.
What will you be doing?
Managing and heading select Digital Acquisition and Marketing Response Channel ManagersOverseeing the digital marketing planning and budget for select Travel, Affinity, Retail partners, including owned and Partner channelsManaging campaign performance and deliver cross-functional updates, reporting, executive and/or Partner summaries and analysisCollaborating with Travel & Affinity and Retail Marketing Strategy and Planning leads to drive the test and learn agenda across product, creative and experiencePartnering with our Digital Technology team to develop a roadmap for optimizing our digital acquisition funnel and application experiencePartnering closely with key Marketing stakeholders to present marketing plans, provide updates on top initiatives and key performance indicatorStrategically driving all new Digital Acquisition capabilities, including internal enhancements and MarTech and AdTech platformsPartnering with our MarTech Marketing and/or Technology teams to roll-out capabilities across the all Partners
What we’re looking for:
Bachelor’s degree required (Business related field)5+ years direct response online marketing experience required, with a proven track record of heading acquisition initiatives. Financial services industry preferred3+ years of experience heading high performing teams
Skills that will help you in the role:
Demonstrated leadership abilityProven track record of business development, partner management and setting strategic directionFlexible team player with excellent oral and written communication skills to communicate with various levels of figures cross-functionallyExperience leveraging MarTech and AdTech tools (Adobe Analytics, Adobe Target, Adobe Launch etc.)
Where will you be working?
Barclays’ Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.


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