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| Job Category : | Digital marketing |
| Company Name: | Ether, LLC |
| Position Name: | Digital Ads Manager |
| Location : | Jersey City, NJ |
| Job Description : | Are you a total data geek with a creative side who also has a passion for yoga/wellness?Does the idea of working with a team of change-makers, impact-driven action takers, and people with a no-task-to-small but no-dream-to-big mindset light you up?If your answer is a resounding “yes”, then this is the role for you.The OpportunityThe PPC/Ads Strategist will be a key member of our Digital Marketing team who will focus on optimizing paid ads, primarily Google + Facebook, to directly impact the growth + profitability of our rapidly growing company.The mission of the PPC/Ads Strategist is to capture future students and drive growth and retention through hands-on management of PPC platforms.This role requires an individual with extensive knowledge of search, display, and social media ads who is tech savvy, strategic, and organized and balances that with exceptional communication skills.We’re looking for a candidate who can work collaboratively with the rest of our Digital Marketing team to make sure our ad strategy seamlessly integrates into our SEO, Email Marketing, and organic social media strategy.This person must thrive in a team setting, be interested in continual self-development, and be comfortable in an often-changing work environment. Having a passion for the yoga + wellness industry is a huge plus.ResponsibilitiesAd configuration including creative input, copy recommendations, audience configuration, and technical optimizationDrive ad strategy to increase lead generation and email list growth, digital product conversions, and PPC campaign profitabilityDay-to-day monitoring + management of PPC campaignsPPC landing page optimizationData-driven KPI tracking + reporting of all paid advertising campaignsActive collaboration with Digital Marketing team including campaign alignment with SEO + Content DirectorRequirementsProven experience + results-driven success with B2C digital marketing across all platforms with a focus on Google Adwords, Facebook, Instagram, and Pinterest advertisingExtensive knowledge of web analytics + tracking tools (e.g. Google Analytics)Excellent interpersonal communication skills and the ability to work in a highly collaborative team settingAnalytical mindset and critical thinkingMust maintain a “no-task-to-small” mindset and be willing to be a team playerInterest and knowledge in the yoga + wellness industryFamiliarity with WordPress or light development work a plusDirections to Apply (IMPORTANT)**When applying, please send a short cover letter highlighting your work in the B2C space and interest in yoga with ‘DIGIYOGI77’ in your application.**Job Type: Full-timePay: $80,000.00 – $100,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftApplication Question(s):What is your favorite yoga pose, and why?Education:Bachelor’s (Preferred)Experience:Digital Marketing: 5 years (Preferred)yoga: 2 years (Preferred)Work Location: Multiple Locations |
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