July 25, 2024

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Job Category : Digital marketing
Company Name: Bluecore, Inc.
Position Name: Digital Campaign Manager
Location : 124 Rivington St, New York, NY 10002
Job Description : In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail e-commerce customers!
Do you have a knack for creating innovative cross-channel digital campaigns?

We are looking for an experienced Digital Campaign Manager to drive awareness, engagement and meetings within our list of target accounts as we grow into an IPO-worthy company. In coordination with Marketing, Events, Design, Product Marketing and Sales, this person will orchestrate full-funnel digital campaigns and drive our end-to-end campaign strategy. This person will report directly to the Director of Demand Generation.

The role:

Develop and coordinate campaigns by writing campaign briefs, measuring performance as well as testing and optimizing in-flight campaigns
Determine relevant channels for each campaign based on audience and message, including but not limited to paid search, paid social, retargeting, email, display, sponsored newsletters and syndication partners
Craft and test email, landing page and ad copy that drive engagement & conversions
Manage paid media campaigns in-platform (paid social, SEM, display, etc.) where needed
Responsible for GTM training to enable SDR/Sales of upcoming campaigns
Implement a testing framework to improve the performance of in-flight campaigns across channels, creatives and vendors
Define and track key metrics across each aspect of the campaign (downloads, meetings, registrations, etc.)
Partner with Marketing, Events, Product Marketing and Sales teams to create effective Account-based marketing campaigns and target the most senior-level contacts at the fastest growing direct-to-consumer retailers
Deliver insights and actionable findings for the team to fuel in-flight optimizations and future campaigns
Test new acquisition channels and tactics to drive meeting requests and account engagement
Collaborate with partners to run partner-led campaigns

What you bring to the team:

4-6 years of digital demand generation and/or customer acquisition – high-growth B2B SaaS tech companies ideal
Deep understanding of digital channels, including but not limited to search, social and display
Experience building high-performing marketing campaigns with a hypothesis-driven mindset
Proficiency in Google Analytics, Marketo, Salesforce and Demandbase a plus
Exceptional quantitative and problem-solving skills to analyze and present data to inform decisions
Proven ability to work cross-functionally in a fast-paced environment with an ability to handle multiple tasks and switch priorities/focuses as needed

What we offer:

Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest-growing marketing technology companies.
Comprehensive medical, dental, and vision insurance
401(k) plan
Monthly discretionary reimbursement towards fitness, home office and/or Learning and Development opportunities
Generous Parental Leave & flexible vacation policy

About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using AI/ML, activates welcomed personal experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

Bluecore Communicate™ a modern email service provider (ESP) + SMS
Bluecore Site™ an onsite personalization product
Bluecore Advertise™ a paid media product

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain’s, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.

At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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