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Job Category : | Digital marketing |
Company Name: | Curtis Media Group |
Position Name: | Digital Engagement Director |
Location : | 207 Glenburnie Drive, New Bern, NC 28560 |
Job Description : | As the Digital Engagement Director you will work closely with the programming and sales departments to drive engagement on-air, online and in the community. This is an agile position that will hyper focus on consumer experience. The Engagement Director is a pivotal position within our organization as we continue to evolve with the ever-changing media/advertising landscape.ResponsibilitiesManage all online engagement platforms: websites, streams, mobile apps, e-commerce, lead generation & ‘VIP’ databaseProduce monthly analytic reports for all platforms for leadership reviewStudy analytics to make data-driven choices and optimize local digital strategy.Maximize our partnership with Second Street and their turnkey solutions: content, survey’s, contesting, national sweepstakes, lead generation & segmentationWork with programming leadership on the on-line & social media aspects of promotions in and out of rating periodsBe at the forefront of content creation every single day.Partner with the on-air talent to create photo, video and interactive content for the local community daily across the site, mobile platforms and social media.Provide consistent training, coaching and education for our on-air talent on the latest internet trends (ex: Facebook posting strategy or strategies for search engine optimization) and educate staff on company policies (ex: copyright law and digital requirements).The development of a database recruitment and engagement game plan with double digit % growth expected monthly on all stationsWork with the sales department to create lead generation solutions for clients that produce tangible hard leadsDesign/create sales materials including but not limited to; packages, logo’s graphic design and video shooting/editingCoordinate and facilitate all out reaching marketing, TV, print, billboard, digital, social and emailOther duties assigned by RVP, MM & DOP.Benefits2 weeks of Vacation TimeMedical, Dental, and Vision Insurance401(k) Retirement PlanHigh Energy Work EnvironmentContinued growth opportunity***MUST LIVE IN OR WILLING TO RELOCATE TO NEW BERN, NC***Curtis Media Group is an Equal Opportunity Employer. Females & minorities are encouraged to apply. 02/28/2022Job Type: Full-timePay: $32,000.00 – $36,000.00 per yearBenefits:401(k)Dental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:8 hour shiftWeekend availabilitySupplemental Pay:Bonus payAbility to commute/relocate:New Bern, NC 28560: Reliably commute or planning to relocate before starting work (Required)Education:High school or equivalent (Preferred)Experience:Digital marketing: 3 years (Required)Facebook Advertising: 3 years (Required)Graphic design: 3 years (Required)Work Location: One location |
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