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| Job Category : | Digital marketing |
| Company Name: | CreditServe |
| Position Name: | Digital Marketing Analyst |
| Location : | 1421 Wells Branch Parkway, Pflugerville, TX 78660 |
| Job Description : | CreditServe, Inc. – Digital Marketing AnalystCompany Overview: As a premier consumer finance consulting company, we offer innovative solutions and personalized service that consistently exceeds expectations. At CreditServe, our goal is to provide the highest level of availability, flexibility, and personalized solutions to our clients.Why Us?!At CreditServe, we pride ourselves in our team’s skill sets and ability to produce industry leading results from a small, elite team. We want to invest in long term employees who can learn quickly and grow with us. By joining us, you will be involved in developing industry leading solutions, have extremely valuable resources to learn from, and work for a company that highly values its talented employees. We also offer a very competitive benefits package, including 401k.Job Overview: CreditServe is seeking an experienced Digital Marketing Analyst who will set up, manage, and analyze website data to identify conversion opportunities. As a key contributor to the marketing team, your research and analysis will be instrumental in driving design and functionality improvements contributing to overall business results.You will be responsible for properly implementing and managing site analytics across up to 5 sites. You are creating the data and technology foundation that supports conversion funnel optimization and making smarter marketing investments.Responsibilities: Deep dives into data sources to understand the user journey to each website.Leverages Google Analytics as well as other tools to advance logging/tracking of customer actions on each site.Create client dashboards and reports based on objectives and Key Performance Indicators.Create analysis and processes to help uncover root causes of customer pain points and strengths that are driving conversion.Identifying target audiences and preparing scenarios about the potential success of a campaign or website optimization.Website landing page analysis, creating templates/dashboards for ongoing analysis and performance updates.Develop and communicate campaign results, insights, and recommendations.Perform competitive and market research.Help with any ad-hoc tracking or data automation requests.Specific Platform Support: Google AnalyticsCreate, edit, and validate all Goal Tracking.Ensure GA is fully optimized and connected to all important channels.Google Tag ManagerCreate, edit, and validate all GTM tags, triggers, and variables.Google Ads, Facebook Ads, etc.Create, edit, and validate all Goal Tracking within each ad platform.Create campaign dashboards and models.Create custom Google Data Studio dashboards.Required Experience & Skills Needed2+ years’ experience in a digital marketing analytics role with experience in Google Analytics (GA) and other digital tracking platforms.Web analytics certification or other training is a plus.Fundamental understanding of digital marketing including SEO, PPC, social, affiliate channels, etc.Experience visualizing data in platforms such as Google Data Studio.Able to effectively communicate and collaborate with both technical and business stakeholders.Demonstrates ability to be a self-starter with a high degree of judgement who can independently research and resolve issues.Has a passion for learning the latest website tracking practices through education, study, and participation in conferences and workshops.We take work-life balance seriously! Fun atmosphere and endless opportunities for growth.Job Type: Full-timePay: $60,000.00 – $70,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:Day shiftSupplemental Pay:Bonus payAbility to commute/relocate:Pflugerville, TX 78660: Reliably commute or planning to relocate before starting work (Required)Experience:Digital Marketing Analytics: 2 years (Required)Google Analytics: 2 years (Preferred)License/Certification:Web Analytics Certification (Preferred)Work Location: One location |
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