Job Opening for Digital Marketing Coordinator in Lotto.com Inc. (111 Town Square Place, Jersey City, NJ 07310)

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Job Category :	Digital marketing
Company Name:	Lotto.com Inc.
Position Name:	Digital Marketing Coordinator
Location :	111 Town Square Place, Jersey City, NJ 07310
Job Description :	Position is in-office only! No remote option Located in Jersey City, NJWho we are Lotto.com Inc. is a digital start-up that is revolutionizing the way people play the lottery. We provide a best-in-class digital lottery retail platform that offers participants a secure and easy online experience.Here at Lotto.com, we are on a mission to create an easy and convenient way to play the lottery with an emphasis on contributing to state-sponsored causes. Depending on the state, up to 50% of every ticket sold goes to support state projects including academic scholarships and educational programs, social services, pensions for union employees, elder assistance programs, and much more.What’s the role? Reporting to the Director of Marketing, you will be part of our acquisition team, and will be responsible for the strategy, planning implementation and optimization of our digital marketing campaigns. You are able to quickly assess, understand, and manage initiatives that will contribute to the goals and success of digital campaigns. The ideal candidate is data-driven and self-motivated, and ready for any challenge thrown their way.What you’ll doPlan, create, implement and monitor campaigns on search and display platforms through WEB and APP with the objective of maximizing ROIAnalyze the effectiveness of our digital campaigns and optimize accordingly to help our brand to achieve the best possible CPA, CTR, CPC metrics.Research our competitors to ensure our offerings/ads are competitive within the marketplaceExamine ongoing results to identify campaign trends and deliver actionable insights.Maintain and monitor keyword performance, account daily and monthly budget caps, impressions, quality score and other key performance metricsOversee, manage, and generate weekly and monthly reporting for all major metricsCollaborate effectively with multiple teams across different departments to ensure the best user experienceRequired Skills & QualificationsBachelor’s degree or equivalent within Marketing or a related field2+ years working with Google Analytics and Facebook Business ManagerStrong understanding of PPC and search engine advertisingExcellent interpersonal, written and verbal skills with a proven ability to partner with the business to define and document the current and future needsProblem-solving and critical thinking skillsAbility to wear multiple hats based on the needs of the task at handAbility to work effectively in a fast-paced environmentAdditional Skills & QualificationsExpertise with Google WorkspaceStrong numeracy and analytical skillsExperience working at in a startup environmentAffinity for technology and learning new conceptsCompensationFull time positionCompetitive SalaryPerformance based bonusesFuture equity in the companyAwesome working environmentPaid time offHealth benefitsTeam eventsLotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.Job Type: Full-timePay: $60,000.00 – $80,000.00 per yearBenefits:Dental insuranceHealth insurancePaid time offVision insuranceSchedule:10 hour shift8 hour shiftMonday to FridaySupplemental Pay:Bonus payEducation:Bachelor’s (Preferred)Experience:Marketing: 1 year (Preferred)PPC Campaign Management: 2 years (Preferred)Direct marketing: 1 year (Preferred)Digital marketing: 2 years (Preferred)Work Location: One location