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Job Opening for Digital Marketing Lead in CPC Marketing (Chicago, IL)

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Job Category : Digital marketing
Company Name: CPC Marketing
Position Name: Digital Marketing Lead
Location : Chicago, IL
Job Description : CPC Marketing is an early-stage digital growth start-up in the personal finance space. We are passionate about empowering people to improve their financial health. Our mission is to build user-centric digital products that help people make better financial decisions through choice, insight, and access to personalized financial solutions. We continuously work to simplify the process of financial solutions discovery, learning, and selection and partner with next-generation FinTechs to provide people access to these best-in-class solutions. We help people find what’s right for them and help FinTechs fuel growth. We are seeking a Digital Marketing Lead for a new product line that is in early-stage, digital growth, to help empowering consumers to improve their financial health. We continuously work to simplify the process of financial solutions discovery, learning, and selection, and partner with next-generation FinTechs to provide our users access to these best-in-class personalized solutions. We help people find what’s right for them, and help FinTechs fuel growth. The role This is a brand new position, reporting to the Head of Marketing & Growth, that will be joining a growing team building and scaling our consumer-facing web applications from scratch. We are seeking an accomplished, ambitious, tech-savvy digital performance marketer to strategize, manage, and execute our customer acquisition efforts across paid channels. You will champion our effort to grow awareness of our products, excite and attract users, and drive demand gen. You will be both highly analytical and creative storytellers, and passionate about consumer marketing and consumer engagement. To be successful, you will be highly results driven, process oriented, and exceptional at rapid testing, continually optimizing campaign performance based on derived insights and analytics. You will also have strong collaboration and communication skills, working cross-functionally to design, implement, and execute campaigns. We are a growing fast-paced, talented, and innovative team, who is building exceptional customer experiences from the ground up. We are entrepreneurial, always looking to grow, and passionate about what we do. Most importantly, we do it together and have fun at it! If you are a builder at heart, a forward thinker, and a collaborator – we’re looking for you. What you will do Own the customer acquisition strategy development, channel management, and day to day execution across paid channels (e.g., search, social, programmatic) Manage the paid marketing budget to meet aggressive spend and volume targets, while meeting CAC and Marketing Efficiency/ROAS goals Be part of a growing but mighty team, and shape the way we go to market, build our brand, and engage customers Effectively ideate, design, and launch acquisition campaigns across paid channels, including implementation, setup, launch and reporting Develop and test new approaches to expand top of funnel and reach new audiences Continuously optimize segments, audiences, keywords, messaging, ad copies, and ad creatives to identify opportunities and drive MROI Develop hypotheses for key paid marketing levers, and design and launch campaigns to test them, e.g., A/B or multivariate tests Track, measure, and analyze campaigns’ results to understand channel performance inside and out Work with product, design, and development to implement landing pages and funnel improvements Serve as an ad-tech expert and champion in the org, and work with product and development to improve the marketing tech stack to drive marketing personalization, automation, and efficiency Manage relationship with our paid search partners (e.g., Google, Facebook) Lead recurring (daily, weekly, monthly) channel performance reporting and insights synthesis, leveraging leading marketing and data analytics/BI tools Qualifications Bachelor’s Degree Required 5+ years experience leading paid search channel; programmatic and social experience a strong advantage Expert level experience in campaign strategy, development, optimization tactics, and reporting Experience managing media budgets over $500K per month Proven track record of generating demand via Google, Bing, Yahoo, Facebook, LinkedIn & other display media channels A strategic thinker who is an incredibly strong executor, hands-on, and getting into details Strong analytical skills, with experience in testing and performance optimization Expertise with analytics/BI tools Knowledge and passion for the latest performance marketing tools, trends, techniques, ad technologies, attribution methodologies, and tracking techniques Process driven mindset, high rigor, and strong project management skills A self-starter, who can work around roadblocks and solve problems and is comfortable with ambiguity A strong sense of responsibility and ownership in an entrepreneurial and fast-paced environment Superior communications skills and ability to convey complex information in clear and simple terms Ability to work across the organization, building healthy relationships regardless of role or level (Advantage) Experience at FinTech / Tech companies in the personal finance / financial services industry (Advantage) Experience working in a start-up / entrepreneurial environment What you will bring Ownership: has a strong ownership mentality (end-to-end) and uncompromising accountability; has relentlessly high standards; is self-critical and always looking to learn and improve Impact driven: is results oriented, always solving back from impact and is maniacally focused on what matters to move the needle; gets things done and delivers results, overcoming obstacles Leadership: is inspiring and motivating others to be at their best; can attract the best talent, and can grow and develop it; can effectively interact with different people and proactively seeks / can embrace diverse perspectives; has strong and effective communication skills, tailoring the message to the audience Strategic thinking: understands the big picture; develops a bold vision and articulates a path to get there; has an innovative mindset Analytical thinking: is a critical thinker; is a strong problem solver that can structure ambiguity; has exceptional analysis and synthesis skills with strong rigor Entrepreneurial drive: has a bias for action, taking calculated risks and being scrappy; has a strong intuition and is pragmatic/practical; is proactive and is comfortable with ambiguity Customer-first mindset: leaders have deep understanding of and empathy for the customer Why join us? We are looking for great people to join a fast-paced, growing, and innovative business. For eligible fulltime employees, we offer: Considerable employer contributions for health, dental and vision programs Generous personal time-off 401(K) match Merit advancement opportunities Career development & training More importantly, our team spirit and culture are what really sets us apart as a company. We’re a world-class company that loves what we do…and we have fun doing it! Under the California Consumer Privacy Act (“CCPA”), CPC Marketing is informing California residents who are our job applicants, contractors or prospective employees (together “job applicants”) about the categories of personal information we collect about you and the purposes for which we will use this information. This notice and our Privacy Policy contain important information relating to the CCPA and apply only to personal information that is subject to the CCPA. Please see our website for the full CCPA statement. *CPC Marketing is an equal opportunity Employer* CPC Marketing does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions. No fee will be paid to their parties who submit unsolicited candidates directly to CPC Marketing employees or the CPC Marketing Finance and HR teams. No placement fee will be paid to any third party unless such a request has been made by the CPC Marketing HR team.
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