July 18, 2024

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Job Category : Digital marketing
Company Name: Codefresh
Position Name: Digital Marketing Manager
Location : San Francisco, CA
Job Description : About CodefreshCodefresh is the first cloud-native DevOps automation platform. Our mission is simple: to provide a platform and practices that enable companies to confidently ship code faster. After launch in 2017, Codefresh has gained tens of thousands of users. Unlike legacy solutions, Codefresh goes beyond simple pipelines to connect runtime environments for total observability, advanced deployments and faster engineering/recovery cycles. Companies like Gap, GoodRx, Monday.com, and Deloitte depend on Codefresh to help build powerful, scalable CI/CD pipelines and enable their Engineering & DevOps teams to work together more effectively and efficiently than ever before.Codefresh is headquartered in Mountain View, CA and backed by world-class investors: M12, Microsoft’s venture fund, Red Dot Capital Partners, Shasta Ventures, Viola Ventures, Vertex Ventures, Hillsven, CEIIF, UpWest Labs and Streamlined Ventures.We’re a diverse, global team of innovators committed to building something amazing from the ground up. We offer a supportive, collaborative, and productive environment to empower you to do the best work of your career — come build with us!What You’ll Be DoingAs the Digital Marking Strategist you will lead demand acquisition strategies, implementation, management, measurement, and ongoing campaign optimization. Passion for data is key, as expectations are high for delivering revenue-driving insights through extensive data analysis. Hands-on experience with Search Engine, Display, Social and Digital Analytics platforms, as well as third party management tools are a must. Obsessive attention to detail, program structure consistency, reporting granularity, budget management, and recommendation generation is key.This position is remote and will report to the Director of Digital Growth.ResponsibilitiesPlan, strategize, implement, and optimize campaigns and budgets for Global Paid Search, Paid Social, Display and 3rd party advertising programs.Develop Key Performance Indicators, tracking methods, and continuous optimization of campaigns.Take direct responsibility for revenue generation on behalf of the Media capability and managed budget.Act as leading voice for Web Analytics, quantifying impact of Advertising performance on lead generation pipeline and sales.Assimilate data from multiple sources, deriving actionable and measurable conclusions to be leveraged for business growth.Develop campaign copy/creative that both aligns with brand guidelines and delivers best performance.Advise and influence design of optimized landing environments to deliver highest conversion rates of advertising programs.Create polished, actionable dashboards, reports, and presentations customized to audiences from peer level to the CEO.Lead communications across teams and with senior executives, from day-to-day communication to formal meetings.Monitor emerging industry trends and communicate both within and across departments.Pitch in and support other team members as needed with go-to-market activities.Requirements5+ years’ hands-on management experience with all major advertising platforms (Google Ads, LinkedIn, Facebook, DSPs, ABM).Expertise with Web Analytics tools such as Google Analytics or Adobe Analytics.Experience with Tag Management systems (ex. Google Tag Manager) and with Web Project Management tools (ex. JIRA).Foundational understanding of marketing automation tools (ex. Hubspot, Marketo) and CRM (ex. Salesforce) platforms.Strong team player comfortable collaborating with Sales, Product and Content Marketing teams, and the C-Suite.Excellent at planning, prioritization, and project management, working on multiple projects concurrently while managing time efficiently, meeting regular deadlines while predicting and preventing last minute fire drills.Bachelor’s degree or equivalent business experience required.Nice To HaveExperience with B2B Tech marketing and B2B measurement tools.What We OfferCollaborate with authentic, genuine teammates at Codefresh.Flexible work environment; ability to work with autonomy and trust.Partner with strong leadership that values mentorship and career growth.Monthly All Hands, weekly happy hours, and frequent workshops & events.Health insurance covered at 100% for employees and 75% for dependents.Company-sponsored disability and life insurance coverage.Flex PTO, 7 sick days, 12 holidays, and 2 wellness days.12 weeks parental leave for ALL parents.Competitive compensation + equity.4% 401K match.Job Type: Full-time


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