July 18, 2024

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Job Category : Digital marketing
Company Name: Equity Residential
Position Name: Digital Marketing, Product Strategist
Location : 2 N Riverside Plz Ste 400, Chicago, IL 60606
Job Description : Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. That’s what our Be.Think.Play.Live. culture is all about.*This position is responsible for managing the strategy and implementation of existing and new initiatives across our digital product portfolio. This includes projects related to our lead-generating website, our resident-facing website and app, email, and other digital customer touch points. Responsible for ensuring deliverables via IT remain aligned with business strategy and objectives. This position also manages the development and analysis of performance analytics as well as business performance-related data: providing the marketing intelligence that supports business decisions and strategy recommendations to senior leadership.**WHO YOU ARE:Knowledgeable. Through previous work, you’ve been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website. You don’t need to be an expert, but your experience with targeted online marketing campaigns and reputation management is what will help you quickly transition into this position.Organized, Efficient, and Accountable. You are flexible and able to juggle the needs of changing priorities of the business. You multitask well, re-prioritize accordingly, and meet deadlines consistently. You have a keen eye for detail and pride yourself on delivering quality work.Analytical. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel/ Google Sheets and Google Analytics are tools you know how to leverage in order to successfully manipulate information into a user friendly format.Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis!Team Player. You enjoy partnering with others —whether internal or external— in order to get work done and deliver great results.Passionate. Motivated. Eager to Learn. You ask smart questions, challenge the status quo, and regularly seek to understand. You invest extra energy to reach your goals. And when a special project arises, you volunteer.**WHAT YOU’LL DO”Digital Product Management (50%)Works with management to transform strategic vision and strategies into tactical delivery plans, and supports the identification of resources to complete plans.Conduct product user research and usability analyses, collaborating with designers, developers from end to end of the process.Ability to support and craft a digital product vision (short to long term) and convert that into a concrete strategy.Creates/develops/owns recommendations that can be implemented and drive tangible results, specifically in the digital product arena.Partner with IT to manage the roadmap and backlog to ensure timely delivery of best in class experiences.Oversee and manage business requirements discovery, solution design, user story writing, and feature development.**Data Analysis and Reporting (30%)Monitor and evaluate product performance to ensure constant product iteration and improvements.Analyzes and assesses the performance of products and translates quantitative and qualitative data into reevaluate, analyze, and understand the voice of the customer through a variety of data sources.Actively leads hind sighting and competitive benchmarking to inform marketing strategies and planning.Works with all levels of Equity management and user groups to understand and communicate project results; performance metrics, improvement planning items; establishing priorities, schedules, progress reporting, and completion of performance enhancement initiatives.Evaluate, analyze, and understand the voice of the customer through a variety of data sources.**Strategic Planning and Execution (20%)Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across the business and with IT/development team members.Identify customer pain points and emerging opportunities, and prioritize their execution in a way that supports the company’s overall strategy and goalsCollaborates with cross-functional teams to develop high-impact, integrated marketing strategies.Develops a high level of proficiency with tools related to digital marketing and digital product design.Participates in strategic planning and delivery of new initiatives to senior management.Represents the company in a professional manner at all times. Consistently maintains a professional, courteous attitude when dealing with residents, coworkers and the general public.Performs other duties, as assigned.**REQUIREMENTS:Bachelor’s degree required with 3+ years of digital marketing and consumer-facing product experience, demonstrating involvement in leading projects supporting the performance of a company’s website or digital campaigns (or) A combination of educational and work experience may be substituted based on management’s discretion.Must have an ability to effectively and objectively communicate and work with internal and external customers, as well as strong organizational skills and a keen eye for detail.The role requires comfort with autonomous multi-tasking in a fast paced environment with changing deadlines.Machines, Tools and Equipment, Software:Advanced skills in MS Excel (including PivotTables), Google Sheets, or equivalent.Experience with Google Analytics.Knowledge and understanding of Web design concepts and e-commerce platforms.*Job Type: Full-timeBenefits:401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveProfessional development assistanceReferral programRetirement planTuition reimbursementVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payAbility to commute/relocate:Chicago, IL 60606: Reliably commute or planning to relocate before starting work (Required)Education:Bachelor’s (Required)Experience:Marketing: 3 years (Required)License/Certification:Google Analytics Certification (Preferred)Work Location: One location


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