July 17, 2024

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Job Category : Digital marketing
Company Name: Capital Credit Union
Position Name: Digital Marketing Specialist
Location : Green Bay, WI 54304
Job Description : Position Purpose
Upholds the Credit Union’s mission of “Doing the Right Thing” by executing strategies to promote the overall image of the credit union and its products and services through digital channels. Primary responsibilities shared with other digital marketing specialists will include management of company website, email marketing, and other digital channels; providing ideas and coordinating content for campaigns; managing external vendors; communicating with members and potential members via digital mediums; analyzing digital media channels and preparing reports; assisting with events and charitable activities; and looking for opportunities that promote the Credit Union philosophy.
Essential ResponsibilitiesCollaborates with team to set and coordinate digital marketing strategy and website management with compliance and analytical considerations.Develops and executes member correspondence through digital channels such as website alerts, landing pages, emails, and blog posts.Manages external vendors and coordinates efforts with other departments for product or service updates and additions.Conducts market research to maximize the advertising results as it applies to target marketing, demographic considerations, delivery channels, and media selection.Maintains a positive brand image through timely response to reviews, comments and other communication through social media platforms and managed listings, such as Google Business Profile.Optimizes website through SEO efforts and modifies other digital channels to enhance member processes and personalized experiences.Supports current and future software integrations between website and other service providers.Follows regulations and compliance protocol in relation to digital content.Assists with the execution of ongoing branding campaigns, promotions, and content creation.Collaborates with the Marketing Department to advance our mission of member advocacy. This can include, but is not limited to, concepting, and producing promotional materials and exploring new avenues of business.In addition to the primary duties, the Digital Marketing Specialist may assist the department in various other tasks including, but not limited to, researching projects, special event participation and planning (such as grand openings or new product launches), and overall branding functions.Limited travel required to various branches, meetings, seminars, and conferences.
Necessary Experience and QualificationsDemonstrates a curiosity to learn Capital’s advocacy processes with a goal of helping to enhance the member experience.Has a bachelor’s or an associate degree in Marketing or a business-related field, or three years of work experience in relatable positions with proven results from executing digital marketing strategies.Must be proficient with Google Analytics and website management. Understanding of Google Tag Manager and Google Search Console are a plus.Enjoys research and keeping up with local marketing mediums and strategies. Basic understanding of paid media through various channels is preferred.Requires strong project management skills.Able to work in a fast-paced environment while remaining flexible.Analytical ability to research problems, propose solutions and find resolution for both external and internal customers.Pays close attention to detail and maintains a high degree of accuracy.Can read, write, and comprehend detailed and technical instructions, and translate technical (procedural) information for a non-technical audience.Must be able to effectively communicate with a diverse group of employees and members, both on an individual basis as well as in group settings. Requires strong oral and written communication.Maintains a professional demeanor and atmosphere.Possesses the ability to exercise a high degree of independent judgment and support overall business objectives.Able to operate a computer and basic office machines, as normally acquired through a basic course or one to three months of on-the-job experience. Proficiency with Microsoft Office Suite is required.Prefer a candidate with basic knowledge of industry products, services, and procedures as normally acquired through three to six months of on-the-job experience.
Work Environment and Physical RequirementsOffice environment with moderate level of noiseProlonged sitting or standingFrequent mental and visual concentrationFrequent use of telephone, copier, computer, and other office machinesPossess valid Driver’s License for occasional travel for events, meetings, etc.Minimal lifting of up to 50 poundsOutdoor environments (travel) where temperature variations could be somewhat uncomfortable
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Experience
Preferred
3 year(s): Work experience in relatable positions with proven results from executing digital marketing strategies.
Education
Preferred
Associates or better in Marketing or related field
Bachelors or better in Marketing or related field


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