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| Job Category : | Digital marketing |
| Company Name: | HAMPTON INN MAINGATE SOUTH |
| Position Name: | Digital Marketing Specialist |
| Location : | Remote |
| Job Description : | Hampton Inn Davenport, FLQualifications·Digital Marketing: 2 years (Preferred)E-commerce: 2 years (Preferred*Full Job Description*Initiate and maintain a leading edge in eCommerce, social media, reputation management and marketing strategies, relative to each resort’s competitive set and the industry; while keeping PHM visible to the public and within the industry trades.Responsibilities: Development of promotional strategies to drive direct bookings and increase website conversionManage partner agencies on multi-channel paid media strategy, including PPC, DRM, display, social media, ad copy, headlines, site links, etc.Partner with contracted agency to monitor current SEO strategy and to make adjustments as needed on each website as well as all relevant listings, including content marketingManagement of content across core OTA and top search sitesAnalysis of each campaign deployed to report ROI and utilize the data to adjust the approachActivation of OTA paid media opportunities during distressed periodsBuild and deploy promotional, resort special events and holiday activities and transactional email campaignsContinuously A/B Test email campaigns to ensure highest possible performanceProofread emails for clarity, grammar and spellingCreate workflows that trigger throughout the customer lifecycle to maximize sales and create loyalty (look to book/ browse abandonment, etc.)Analyze and report on email campaign performanceEnsure emails follow industry standards and best practicesCreate monthly social media plan for all resorts and manage all organic postings on Facebook, Instagram and TwitterRespond to all social media direct messages and comments in public view with a sense of urgencyAssist in identifying social media influencer opportunities and organize itinerary in collaboration with the resortsCreation of ongoing UGC and photo advocacy seasonal campaigns that are appropriately themed for each resortAnalyze and report on monthly follower metricsShared reputation management responsibility on TripAdvisor, Google MB, OTAs and YelpShared graphic design responsibility for all digital and print assetsAssists with planning of photo shoots and photographer selectionMust be able to quickly change project focus based on hotel and owner requestsCommunicate effectively with all departments and team members.Maintain a high level of professional appearance, demeanor, ethics and image of self and subordinates.Develop and maintain positive working relationships with our vendors to ensure best price and quality of work/goods delivered that also yield a respective ROI to the resorts and company.Instill professionalism to all staff.Job Types: Full-time, Part-time, ContractPay: $11.00 – $15.00 per weekSchedule:Monday to FridayEducation:Bachelor’s (Preferred)Experience:Digital Marketing: 2 years (Preferred)Marketing: 2 years (Preferred)Work Location: Remote |
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