| A Little About IDX
IDX is one of the most established providers in the identity and privacy protection industry, servicing the needs of thousands of organizations and over 40 million individuals. We’ve quickly expanded our footprint from data breach to employee benefits, strategic partnerships and healthcare. We have a robust suite of identity and privacy features all on the industry’s most modern platform. Identity and privacy are our passion and everyone at IDX works tirelessly every day to ensure both our customers and consumers have access to the highest level of protection and customer service.
What You’ll Do
As a Digital Marketing Specialist at IDX, you will be responsible for supporting B2B digital marketing campaigns in an effort to drive brand awareness and generate demand across all digital channels. You’ll be an integral part of the Marketing team and work closely with the Sales organization. You will be an important voice at the table and have true ownership of tasks and projects. Additionally, you will bring a fun/energetic/positive attitude that isn’t shy about challenging existing practices and recommending new/innovative go-to-marketing strategies in an effort to better drive brand awareness and demand for IDX products.
You must also be very comfortable working remote and engaging with colleagues via Zoom video for meetings.
Key Responsibilities:
Support all web properties including developing campaign landing pages, publishing and updating site content, and regular SEO efforts
Execute all paid and organic digital marketing efforts across search, social and display networks with a strong focus on B2B channels and demand generation
Support all IDX social communities and brand communications across social platforms
Support IDX’s online brand reputation, including 3rd party review sites
Measure and report on campaign performance to identify trends, insights and optimization opportunities
Plan, execute, and measure all user experience and conversion optimization tests
Brainstorm new and creative growth strategies through digital marketing based on IDX goals and objectives
Related administrative day-to-day tasks
Required Knowledge, Skills, and Abilities:
Proficient managing paid search campaigns in AdWords and Microsoft Advertising
Proficient managing paid social campaigns in LinkedIn, Twitter and Facebook
Proficient managing a website CMS and publishing regular editorial content
Ability to work in Adobe Creative Suite including Photoshop, InDesign and Illustrator
Ability to read HTML and make basic changes as needed
Excellent writing and editing skills
Strong communication skills
Ability to form a plan or strategy from gathered data
Ability to track and report on project statuses
Ability to self-motivate
Team player and cultural fit to the organization including ethics, integrity and honesty
Preferred Skills
Strong aptitude for content marketing and content-based lead generation
Strong aptitude for digital design and user experience
Experience working in a SaaS startup marketing environment
Proficient in marketing research and statistical analysis
Required Experience and Education:
BA/BS in related field
2-4 years professional experience in B2B demand generation across digital marketing channels
Proven experience managing digital marketing campaigns in AdWords, LinkedIn, Twitter and Facebook
Experience managing brand communications across social communities
Experience managing a CMS and regularly publishing editorial content
Experience working in Google Analytics and with demand generation platforms to track, analyze, and report on key performance indicators
Strong verbal and written communication skills
Almost-obsessive attention to detail and a high level of organization
Aptitude and passion for learning new processes, tools, and technologies.
Experience and comfort managing and prioritizing multiple projects with simultaneous deadlines
Ability to work independently as well as collaborate cross-functionally
Consistent effort and willingness to go above and beyond when needed
Insatiable desire to learn and try new things
Environmental and Physical Demands:
Mobility within the office including movement from floor to floor
Access information using a computer
Frequent computer use at fast pace with unscheduled interruptions
WHAT’S SO GREAT ABOUT WORKING AT IDX:
You mean besides our awesome employees? We’re glad you asked!
We have a comprehensive benefit package that includes:
Medical, dental and vision coverage via United HealthCare
401k with matching employer contribution
Life and Disability insurance
Paid sick and vacation time
10 paid holidays each year
Other Paid Time Off
We offer 2 days paid off for volunteering in the community
We also have paid jury duty and bereavement
On-Site Facilities
We have interior bike racks, showers, lockers, and bike fix-it station.
An electric car power station.
Great restaurants, cafes and bars
Final Candidate will be required to pass a criminal background check.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 971-242-4714 or email michele.stephens@idx.us for other accommodation options.
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