July 17, 2024

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Job Category : Digital marketing
Company Name: Summit Automotive Partners
Position Name: Digital Media/Marketing Specialist
Location : Englewood, CO
Job Description : Summit Automotive Partners is seeking an experienced Digital Marketing/ Website Specialist to join our internal marketing department, which manages a network of automotive dealerships in CO, TN, and New England!

GENERAL SUMMARY:

The Digital Media Specialist’s primary responsibility will be to coordinate the content, maintenance, and functionality of our websites and facilitate all digital marketing initiatives. Understanding the importance of brand, The ideal candidate must be detail-oriented, well-organized, have superb written/verbal skills, and enjoy working with a team.

Candidates will be considered if they meet the following requirements:

Strong understanding of SEO, Display, Paid Social and other digital marketing tactics
Recent experience in maintenance and functionality of websites and facilitating all digital marketing initiatives
Up to date in the latest trends in digital marketing
Knowledge of web/print art requirements and best practices
Able to work full time in the Corporate office located in Englewood, Colorado

WHAT WE OFFER:

A culture that provides opportunity and recognizes high performing team members
Paid time off that accrues from day one of employment
An extensive benefits package including medical, dental, vision, life, and disability insurance, and more
401(K) with employer contribution
Tuition assistance
Gym membership reimbursement
Employee discounts
Fun, collaborative, team environment

WHO WE ARE:

Summit Automotive Partners is in the retail automotive business with Automotive dealerships in Colorado, Tennessee, Maine, New Hampshire, and Vermont. Summit Automotive Partners was founded based on a set of firm beliefs: long-term relationships, the empowerment of employees and customers, and the innovation and creativity that come from a positive work environment. It is not business as usual – it is business as it should be. Headquartered in Denver, Colorado, with over 1200 employees company-wide.

WHO YOU ARE /QUALIFICATIONS:

Bachelor’s degree in advertising, marketing, communications, or equivalent relevant experience
One to 3 years of full-time work history, office experience, internship, or other relevant experience
Creative thinker, able to design new and exciting artwork regularly
Fast learner, who can take feedback to adapt design style
An understanding of how creative assets plays a role in advertising
Able to work in a very fast-paced environment and work with tight deadlines
Be up to date on the latest trends in digital marketing
Knowledge of web/print art requirements and best practices
A quick grasp of project parameters, brand standards, legal mandates, and schematics
Skilled problem-solver, detail-oriented, and highly organized with the ability to manage multiple projects with minimal supervision
Strong understanding of SEO, Display, Paid Social and other digital marketing tactics
Ability to design graphics and collaterals using Adobe Creative Suite.
Strong project management skills.
Experience with Google analytics. Certification preferred.
Strong sense of urgency and ability to manage details while responding to changing priorities and feedback.
Strong project management skills
Creative outlook and problem-solving skills
Collaborative, responsive, proactive team player
Proficient with Microsoft Office software (Word, PowerPoint, and Excel)
The ability to build presentation decks in PowerPoint and design and manage multiple worksheets within an Excel workbook is highly preferred.
Excellent oral and written communication skills
Ability to work independently in a fast-paced work environment.
Persistence when encountering obstacles to keep the project moving to completion.
Consistently show respect for colleagues at all levels to contribute to a positive work environment.
Able to pass a pre-employment background screen to include a drug screen for illegal substances.

Salary range is based on experience and credentials- $60,000 to $65,000 annually

ESSENTIAL RESPONSIBILITIES:
Website Maintenance and Updates:

Monitor error logs and report potential problems and suggest improvements utilizing such tools as Google Webmaster Tools.
Utilize scripting languages such as JavaScript and HTML.
Audit website presentation and readability in various browsers on different platforms; test and troubleshoot websites to ensure visibility.
Ensure web content is updated at daily and weekly intervals and maintained accurately.
Understand website improvement opportunities; define priorities, and set an implementation plan.
Fix broken links and pictures that are not appearing correctly.
Perform regular site and lead submission audits.
Training sales staff and teams on uploading monthly specials and their interaction with the website.
Design websites tailored to mobile platforms and improved the consumer experience.
Google my business management.
Google analytics report building and maintenance.
Assist in executing SEO strategy and content building.
Reporting: Create monthly presentations using all tools available. Assist in presenting specific areas of expertise and being a part of the team’s strategic conversations.
Google Analytics: Be familiar with Google analytics. Certification is a plus. Be able to pull information from GA for reporting and assist in making website marketing decisions based on this data.
Email: Responsible for building and deploying emails and analyzing results.
Sales Event/Monthly Incentive online management: Create and implement all graphics from website banners, sliders, 3rd party.
Social Media: Assist in the deployment of Facebook and Instagram content.
Reputation Management: Review and monitor the reviews from car dealerships. Assure that the reviews are being responded to and notify management of negative thoughts that need to be addressed.

Responsible for the Following Results:

Consistently achieved productivity, profitability, and service quality at or above documented standards and objectives.
Consistently high levels of documented customer satisfaction
Positive and productive relationships with the marketing team, general managers, sales managers, service directors, and advisors.

Additional Requirements:

Must be at least 18 years of age
Valid in-state driver’s license and have and maintain an acceptable, safe driving record
Able to pass a pre-employment background check and drug screen for illegal substances
Authorized to work in the United States

EEOC Summit Automotive Partners is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Summit Automotive Partners strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All Summit Automotive Partners employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
ADA Summit Automotive Partners complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Summit Automotive Partners will reasonably accommodate qualified individuals with a disability if such accommodation would allow the individual to perform the essential functions of the job unless doing so would create an undue hardship. If you believe you need an accommodation, refer any such request to the Human Resources Department. Summit Automotive Partners will also, where appropriate, provide reasonable accommodations for an employee’s religious beliefs or practices.


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