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Job Category : | Digital marketing |
Company Name: | MedeAnalytics |
Position Name: | Director, Demand Generation & Marketing Communications |
Location : | Remote |
Job Description : | Company Description
Healthcare providers and payers across the U.S. and U.K. trust MedeAnalytics to provide actionable insights that enable them to make even smarter decisions in today’s new healthcare economy. With a sole focus on healthcare, we were the first to market in 1994 with a healthcare analytics SaaS solution. Today, that spirit of innovation continues with a platform that includes advanced analytics technologies like machine learning, guided analysis, and predictive analytics. Most recent innovations include a platform-as-a-service offering that enables our clients to build their own applications. With these technologies and decades-long healthcare expertise, we help more than 1,500 provider and payer organizations achieve better outcomes by unlocking the potential of their data. Company Mission Empowering healthcare organizations to make even smarter decisions. Company Vision The smartest healthcare for everyone. Company Values Inventive Accountable Relentless Collaborative Respectful Fun! Position Summary: MedeAnalytics is looking for a Director, Demand Generation, Digital and Account-Based Marketing (ABM) to lead and manage our demand generation and account based marketing (ABM) growth initiatives, including digital marketing strategy and execution, marketing automation, out/in-bound campaigns, digital advertising, website development and maintenance, search engine optimization (SEO), marketing and sales data integrity and sales workflow improvement initiatives. The ideal candidate will have domain expertise and experience in the healthcare industry, across both Healthcare Payers and Providers, ideally in an enterprise analytics software context (SAS, Business Objects, Tableau, Power BI). The Director, Demand Generation, Digital and Account-Based Marketing (ABM) reports directly to the Director of Demand Generation and Marketing Communications (Marcom), collaborates closely with the Product Marketing, Event Marketing and Marketing communications managers to create marketing programs and value-based campaigns that drive measurable results. The Senior Manager, Demand Generation, Digital and Account-Based Marketing (ABM) also works in close partnership with Sales and Sales Operations to maintain data integrity, best practices, and optimized workflow for lead transfer and pipeline reporting. Essential Duties and Responsibilities: Lead the Demand Generation, Digital and Account Based Marketing (ABM) strategy, planning and execution to drive targeted marketing campaigns focused on healthcare payers and providers, aligned with pipeline targets, ensuring optimal lead-to-opportunity conversion at the lowest cost-per-lead and opportunity Education, Experience, and Required Qualifications: At MedeAnalytics we deeply value each and every one of our committed, inspired and passionate employees. If you’re looking to make an impact doing work that matters, you’re in the right place. Help us shape the future of healthcare by joining #TeamMede. |
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