July 17, 2024

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Job Category : Digital marketing
Company Name: Emerald
Position Name: Director of Content & Executive Education, FinTech
Location : New York, NY
Job Description : Overview:

Emerald is seeking a Director of Content & Executive Education to support an upcoming product launch in the FinTech / Web 3.0 space. This brand will consist of both live and digital events and media products focused on accelerating how corporate enterprises can leverage Finance 3.0 to transform their businesses.
The Director will be responsible for the creation and curation, design, and execution of the brand’s education program and supporting content. Education is core to the brand’s value proposition and will be delivered across physical and digital channels with multiple levels of audiences with a primary focus on CFOs and CIOs.
The Director will build an education program that leads to the growth of our subscription audience both digitally and in person. In addition, the Director of Content and Executive Education support scaling of the education offering through curation as well as identification and development of content partnerships. This role is a core piece of the leadership team and will partner closely with the Brand Leader, Marketing, and Sales teams to set and achieve annual and long-term revenue and profitability targets.
Responsibilities:
Select, create, and compile relevant content to build education tracks relevant to an Executive audience
Build content partnerships with contributors as well as broader education and certification partners
Track, monitor, and evaluate content and education results to ensure growth and adjusts as needed
Own customer listening tools to ensure they understand what value they place on various components of the content and education and have the pulse of their audience
Develop and monitor budgets, forecasts, and growth plans aligned with the content and education portions of the launch
Manage content contributors or agencies as needed to deliver the entire content and education program
Keep leadership abreast of changes in the industry, impact of competing education and content available, and incorporate appropriate strategies into content and education plans
Qualifications:
Experience building and managing an Executive education or content program in a launch environment, or in a rapidly evolving industry
Ability to effectively engage with a C-level audience to determine content direction, identify new content opportunities, and build partnerships
Experience developing and owning metrics and content-related budgets for multiple products
Ability to quickly pivot and adjust content strategy in a rapidly changing industry
Understanding of topics in the Web 3.0 / Finance 3.0 space; candidates with an established network or professional experience in this space preferred, but personal investment or tangential experiences also considered
Market research capabilities, with the ability to synthesize research and analyze data to understand the markets and audience we serve
Degree not required
To support our commitment to provide a healthy and safe work environment we require all of our team members to have received the COVID-19 vaccine. We utilize CLEAR as our verification partner.
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We expand connections that drive new business opportunities, product discovery, and relationships by producing over 140 annual events. We create and deliver content through print and digital channels to ensure our customers are on the cutting-edge of their industries and can continuously develop their skills. And we power commerce through our seamlessly integrated in-person and digital platforms and channels that provide efficient year-round buying and selling opportunities. It’s our business to grow yours. For more information, please visit http://www.emeraldx.com.
Emerald offers benefits including medical, dental, vision, 401(k), uncapped vacation for exempt team members, sick days, short-term and long-term disability, maternity and parental leave, flexible savings accounts, paid holidays, life and AD&D insurance.


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