July 17, 2024



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Job Category : Digital marketing
Company Name: Cloud Services
Position Name: Director of Marketing
Location : Remote
Job Description : Ziff Davis Email Marketing brands (Campaigner/Smtp.com) arm SMB(s) with digital Marketing tools. Both Brands are exhibiting single/double digit organic growth and are embarking on an exciting plan to fuel future sustainable growth through continuous investments. We are looking for exceptional new team members to help drive this growth. We have an exciting opportunity for a lifecycle marketing leader who will be primarily responsible for generating revenue through new customer acquisition and retention. This role will oversee all aspects of digital marketing including website, landing pages, email and affiliate partners. This role will report directly to the SVP. The head of marketing will be instrumental in developing and managing a team of marketers that will be focused on organic and paid acquisition growth, retention and CRM.
As the head of marketing, you will help define the goals, core strategies and most effective and cost-efficient tactics to drive new user acquisition and retention, while leveraging your experience to help grow engagement and the value of product offers to our users. In this cross functional role, you will have the ability to think creatively about acquisition, retention, lifecycle and partnership marketing while demonstrating your technical and analytical skills. If you’re seeking a supportive, team-focused and dynamic work environment where you can see the direct impact of your performance, then apply today and come start your rewarding career with us!

Responsibilities include but not limited to:
Acquisition: Oversee a multi-channel acquisition strategy and execution to drive subscriptions and direct sales leads
Customer Retention: Utilizing a lifecycle marketing approach to onboard and retain users to minimize churn, increase lifetime value and build product loyalty
Analysis & Reporting: Measure performance and provide analysis on testing and ROI on all channel performance as well as tracking budget and updating forecasts
Email: Build an email plan to effectively capture leads on-site. Also develop an email strategy to convert leads to subscribers and improve existing customer satisfaction by communicating product value and features
Build and manage a productive marketing team
Collaborate with key stake holders within the organization from marketing, product, support and finance teams to help optimize current performance and shape future strategies
Lead annual marketing specific strategic planning of objectives and key results
8+ years’ experience in growth marketing with a focus on subscription marketing
Digital marketing expert with proven success driving growth across the customer journey
Deep understanding of the acquisition funnel and how to optimize at each stage
Strong analytical and problem-solving skills
The ability to extrapolate and make decisions based on data
Prior experience in managing a highly motivated team as well as external partners and/or agencies
Prior experience in managing a variable marketing budget greater than $5MM annually
Strong communicator comfortable working with senior management
Team player
Committed to the values of equity, inclusion and diversity
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a leading internet information and services company consisting of a portfolio of brands including IGN, Mashable, Humble Bundle, Speedtest, PCMag, RetailMeNot, Offers.com, Spiceworks, Everyday Health, BabyCenter and What To Expect in its Digital Media business and eVoice, Line2, iContact, Campaigner, SMTP.com, Kickbox, Vipre, and IPVanish in its Cloud Services business. Ziff Davis reaches more than 240 million people per month across its brands. As of December 31, 2020, Ziff Davis had achieved 25 consecutive fiscal years of revenue growth. For more information about J2, please visit www.ziffdavis.com
Ziff Davis believes that “Doing > Talking” and embraces the business and societal imperative to have a diverse and inclusive organization. We are taking actions today to build and sustain a global employee population that mirrors the diverse communities we serve around the world.
Ziff Davis is an equal opportunity employer that offers great employee benefits, including, but not limited to, Health, Vision, Parental Leave, Maternity Leave, Dental, RRSP, Employee Assistance Program, Employee Stock Purchase Program, Flexible Time Off.


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