July 17, 2024

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Job Category : Digital marketing
Company Name: LendingTree
Position Name: Director, Product Marketing
Location : Charlotte, NC
Job Description : Who we are

If you’re looking for an opportunity with an established, well-known company, but like to work in a small, dynamic, highly collaborative start-up style environment, then you’ve come to the right place!

As the nation’s largest online lending marketplace, we are changing the way borrowers borrow and lenders lend. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so we can connect them with the choices they need to gain confidence in their financial decisions.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

Who you are

You’re strategic: Product marketing strategy is what makes you tick. You love diving into the research to help formulate strong go-to-market strategies that up level our performance and help the team achieve business objectives.
You’re data driven: You use data as the guiding light for your decision making. You like diving deep into the numbers to understand performance and what is needed to keep pushing the ball forward.
You’re competitive: You love winning. Every day you’re looking for new ways to beat the competition. You are unwilling to fail and always find a way to move the needle.
You’re ambitious. You want to learn and improve every day. You don’t let yourself get disappointed with failures and only let them serve to push you even harder to search for new breakthroughs and innovative ways to achieve your goals.
You’re insatiably curious: You love learning. You run toward concepts you don’t understand rather than shying away. You recognize assumptions and question them. You experiment, theorize, test and learn; you immediately iterate and keep trying until you nail it.
You’re great at relationships: You’re awesome at working with people and enjoy collaboration. You’ll be able to grow and nurture relationships throughout the organization focusing on brining the team together to produce results.

About the Role

As a product marketer at LendingTree you will be part of a highly talented team who is passionate about helping customers save money through comparison shopping. We are seeking a motivated, hardworking individual who understands the power of outstanding product marketing.

The ideal candidate is an expert in the craft of product marketing and has a proven track record creating and executing product marketing strategies. You are a highly collaborative, customer-obsessed with deep experience in core product marketing responsibilities like go-to-market plans, product positioning, messaging, and value proposition creation. You’re an engaging storyteller who thrives on converting data into impactful narratives, visualization, and recommendations. You will develop a deep understanding of LendingTree’s digital marketing funnels and work with marketing and product teams to optimize them to support growth.

This is a great opportunity for someone to come in, work hard and be rewarded with rich learnings and growth. You’ll have to hustle, but you’ll be fully-immersed in product marketing in an entrepreneurial, fun team environment that rewards hard-work and results above all else. Your overall goal is to build market share and to maximize revenue and profitability for your assigned products.

ROLE & RESPONSIBILITIES

Develop and evolve the LendingTree go-to-market strategies, focusing on business objectives, market dynamics, customer segments, product positioning, benefits, and messaging.
Create multi-year, annual and semi-annual plans to drive revenue growth, profitability, adoption and repeat use of our core offerings.
Analyze and report out marketing insights and performance to key stakeholders (including channel and business leads) with recommendations on next steps to strengthen business performance.
Work cross-functionally with marketing, product, creative, and analytics to execute go-to-market plans ensuring they achieve desired business outcomes.
Understands and regularly audits the competition ensuring that our marketing strategies are best in class.
Meet with sales to understand lender demand and pain points working closely with the marketing to help deliver the customers our lenders are looking for
Responsible for delivering on product ROAS goals

What we look for

Bachelor’s degree in marketing or another related field
5+ years of experience in product marketing
Customer obsession
Stellar project management skills
Strong business acumen
Consistent execution and strong attention to detail
Excellent interpersonal skills. Strong communication skills, written and oral.

If you want to make a real impact every day in a dynamic and fun team environment, send us your resume now!

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.


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