| Job Description : |
E-commerce Marketing Specialist
SUMMARY:
Do you have a passion for E-commerce and Digital Marketing? Join our team today and work with top global retailers to enhance the customer shopping experience online! The E-commerce Marketing Specialist is a unique role that heavily supports the internal sales team to ensure all products and product information are setup online and available for purchase using retailer portals. This individual gets the awesome opportunity to be on the forefront of new innovation and product launches releasing into the marketplace, while working directly with world class brands of FNA Group.
Primary Purpose:
The E-commerce Marketing Specialist helps facilitate vital functions that support online sales and product content relevancy by analyzing and optimizing product assets (such as imagery, descriptions, star reviews, etc.) on retailer websites and other digital sales platforms. This individual will help increase online visibility, and ultimately market share, by ensuring product content online is accurate and up to date.
Job Description:
Responsible for daily E-commerce activities of accounts, which includes all product marketing assets, item set up, back-end portal updates, and ensures all deadlines are met.
Oversee workflows between Engagement Specialists and Coordinators in updating retailer product detail pages and providing action items for improvement on an ongoing basis.
Responsible for overall product data input into back-end retailer systems such as Sydigo, Atlas, IDM, CHUB, WPengine, HomeDepotLink, Retail Link and other E-commerce setup portals.
Take ownership of the accuracy of product information, imagery and content provided to customers and end users by all Marketing team members.
Work cross-functionally with Marketing, Product, Engineering and Sales departments.
Communicate directly with the Director of Marketing as well as executive leadership on updates or changes to customers’ digital content.
Take initiative to develop supporting processes or documentation to create a smoother E-commerce workflow with internal team members and external retailers.
Qualifications:
At least 2-3 years of general experience in an E-commerce position or online customer account service/online account setup.
Working knowledge of E-commerce data management systems or online item set up portals (such as Sydigo, Atlas, IDM, CHUB, WPengine, HomeDepotLink, Retail Link, etc.).
Specific work experience with big box retailers’ data management systems is preferred.
Experience with digital communication platforms such as BazaarVoice, WordPress, various social media networks and MailChimp is preferred.
Must be able to gather information from multiple departments and team members in a timely and accurate fashion to complete product set up deliverables.
Experience with tool and power equipment manufacturing categories is extremely helpful.
Proficient computer skills in Microsoft Office applications such as MS Word, Excel, PowerPoint, Acrobat.
Results-oriented with a keen sense for details.
Adept at creative thinking, problem solving and flexible in a constantly changing customer marketing environment.
Passion for customer satisfaction and effective account engagement.
Education/Certification:
College degree in Marketing/Digital Communications preferred or equivalent work experience as listed above. |
