July 17, 2024

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Job Category : Digital marketing
Company Name: Meetup
Position Name: Email Marketing Coordinator
Location : New York, NY
Job Description : Getting together with real people in person or online makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.We are looking for an experienced Email Marketing Coordinator for our Marketing team. Reporting to the Email Marketing Manager, your main responsibility will be to work cross functionally to build and deploy email campaigns, automations, and workflows that drive the growth of acquisition, engagement, and retargeting, both domestically and internationally. Meetup’s audience spans members and organizers and this role is essential in delivering touchpoints to them that drive increased engagement and activity along each user’s lifecycle.What you’ll get to do: Implement the on-time delivery of lifecycle and promotional email, push, and in-app campaignsCreate and edit email templates and campaigns within our customer engagement platform (we use Braze)Project manage and coordinate the collection of content for email, push, and in-app campaigns that touch across departmentsBuild automations and triggered workflows that will help with the engagement, acquisition, and retention of Meetup’s audienceSegment audiences and list management to ensure the right content is delivered to the right audience at the right timeLaunch measurable A/B and multivariate testing across email campaigns and continually strive for optimizing email campaigns, automations, and workflowsMonitor and track metrics on email, push, and in-app marketing campaigns and deliver reports and insights to stakeholdersWork closely with the email marketing team at Meetup to ideate new email campaigns, automations, strategies, and workflows to help drive increased engagement and activity of Meetup’s audienceYou’re our ideal team member if you have: 2+ years of relevant marketing and/or communications experienceBachelor’s degree in a related fieldHands-on email marketing experienceStrong editing and copywriting skillsExperience with A/B testing and email optimization for conversion and engagementAbility to create and edit HTML & CSS email templatesUnderstanding of email KPIs and complex campaignsAbility to analyze the lifecycle flow of a campaign and generate hypothesesExperience with deliverability, inboxing, IP warming, and monitoringExperience with marketing automation or CRM tools (e.g. Braze, Mailchimp)Growth marketing/optimization mindset; can look at the results and formulate actionable insightsUnderstands database segmentation to achieve goals of acquisition and engagementDemonstrated problem-solving capabilities and intellectual curiosityAbility to closely manage timelines on concurrent campaigns supporting diverse business goalsDedication to quality assurance; always ensuring campaigns and deliverables go out correctlyProven track record of leading cross-functional email initiatives, monitoring their success, and reporting the results to all stakeholdersFlexibility and fast thinking, quick to formulate insights and respond to changing business needsKnowledge of Looker or other BI tools is a plusExperience in a startup environment is a plusExperience marketing a b2c/b2b subscription product is a plusYou should also be highly collaborative (comfortable with autonomy but great with teams), comfortable with ambiguity and shifting priorities, and highly aligned with our mission and values.Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?The pay range for this position in Colorado is $45,000 – $60,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, candidate location, and experience. This role can be located anywhere in the US.Job Type: Full-timePay: $45,000.00 – $60,000.00 per year


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