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| Job Category : | Digital marketing |
| Company Name: | Uniform Teeth |
| Position Name: | Email Marketing Manager |
| Location : | San Francisco, CA |
| Job Description : | About Uniform Teeth: We believe that straight teeth have the power to transform lives by improving health and confidence.At Uniform Teeth, we’re on a mission to make access to high-quality orthodontic care easier, faster, and more affordable. Our proprietary use of 3D technology can cut down treatment times from years to months. Our app allows consumers to track their journey and get immediate support from our trained staff and a team of doctors.Over the next two years, we will be scaling rapidly. We’ve assembled a diverse team with amazing experiences from One Medical Group, Zipcar, UCSF, and Harvard. Our investors believe in our mission. They’ve also invested in Allbirds, Casper, Warby Parker, and Airbnb.ABOUT THE ROLE: Uniform Teeth is looking for a CRM/Email Marketing Manager to own the overall lifecycle program for our patients to drive sales and referrals. You will be responsible for nurturing leads and driving them down the funnel all the way through conversion. You will also be responsible for all communications they receive throughout their treatment with a strategic perspective on creating content worth sharing. You are obsessed with data and a/b testing and will let results guide your prioritization and decision making. You will also own our newly launching Friends and Family referral program. You will be responsible for the end-end results of the program, testing, learning, and implementing along side our enginering and creative team.HOW YOU’LL HAVE AN IMPACT: Develop, own, and optimize Friends and Family loyalty programDevelop and lead day-to-day execution of email, SMS, and push marketing campaigns, from creative brief through deploymentDevelop and optimize lifecycle specific programs and promotionsCreate and maintain action-oriented reporting based on industry and company KPIsAnalyze performance vs. goals and share insights and recommendationsManage program calendar with a focus on conversion optimization to hit company goalsMonitor and analyze performance trends conversion optimization and propose and execute email tests and enhancementsCollaborate with key stakeholders from marketing, engineering, sales, and operations teams to ensure coordinated executionManage improvements to email processes, templates and/or functionalityEffectively collaborate with internal and external business partners to ensure overall email program performance, including implementing new technical functionalityBe the in-house expert on email strategies and industry best practicesWHAT YOU’LL BRING: 4-6 years email marketing experienceExcel /google sheets expertiseStrong sense of brand and ability to work with brand guidelinesStrong organizational and analytical skillsExcellent written and verbal communication skillsAttention to detail and ability to document and track daily activitiesNICE TO HAVES: Experience with customer.ioSQL proficiencyHTML knowledgeWHAT WE WILL BRING: Competitive medical, dental, and vision coverage.401 (k).Opportunity for growth as the company expands.Opportunity to revolutionize a massive sector of healthcare – over 200 MM Americans need orthodontic care alone, and it is ready for change.A diverse group of smart people with backgrounds from healthcare to tech to entertainmentJob Type: Full-time |
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