July 25, 2024



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Job Category : Digital marketing
Company Name: iHerb
Position Name: Email Marketing Specialist
Location : Pasadena, CA
Job Description : Job Summary:
The role of the Email Marketing Specialist is to plan, develop, and execute email marketing campaigns for iHerb’s domestic and international markets. This position will collaborate with in-house creative resources, translators, and IT to guide the development, execution, optimization, and reporting of email and mobile push campaigns.

Job Expectations:

Develop and execute email and mobile push notification campaigns that drive revenue growth through retention and cross-selling.
Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns.
Report on results of email campaigns including opens, click through rates, revenue, unsubscriptions, product performance, etc.
Develop and continually optimize toward an efficient email production process, making the best use of both internal and external resources.
Use data to better understand our customers and improve the open rate and timing of our communications.
Keep abreast on industry’s best practices and technology.
Collaborate in the management of 3rd party vendors.
Proactively identify opportunities for process improvement and execution complexity reduction.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:


Experience with ESPs and building business requirements for list segments, work flows and triggered events—knowledge of Iterable a major plus.
Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability and CAN-SPAM/anti-spam legislation.
Detailed and deadline oriented with excellent project management skills.
Bilingual in Chinese, Korean, Russian or Japanese is a major plus.

Equipment Knowledge:

Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires a minimum of 2-4 years of experience as an email marketing specialist in an ecommerce environment.

Education Requirements:
Bachelor’s Degree in Business, Marketing or related field preferred, or a combination of education and equivalent work experience.



Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·

Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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