July 14, 2024



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Job Category : Digital marketing
Company Name: Common Thread Collective LLC
Position Name: Facebook Ads Specialist (Paid Social Buyer)- REMOTE
Location : New York, NY
Job Description : WHAT YOU’LL DOCOLLABORATE | “Every way, on every day, in every play, count on me.” This has become a mantra at CTC, as we’ve learned that collaboration and clear communication are the foundation of effective teamwork. As our PSoB, you’ll work closely with members of your growth team and other members of CTC to forecast a monthly budget plan for each client in relation to account goals and ideate conversion-focused creative direction based on historical account data. You’ll be responsible for providing expert written and verbal communication regarding new areas of opportunity to your team.EXECUTE | “Vision without execution is delusion.” A famous quote by Thomas Edison, but a montra we have certainly adopted on the paid media team. As our PSoB you’ll be responsible for writing compelling direct-response advertising copy, building out campaigns in Facebook Ads Manager, and ensuring all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts for direct-to-consumer brands. Attention to detail, proactive problem-solving, and data-driven decision making are all essential characteristics in becoming a best-in-class social buyer at CTC.ADAPT | “Use determination and ingenuity to push past barriers and achieve your goals.” In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve. As our PSoB, you’ll combine data analysis and feedback from your team lead to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs. PSoBs continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes for their clients. You’ll also conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns. You incessantly investigate account performance and are constantly adapting strategy based on statistical outcomes in your accounts. You bring a proactive mindset to your accounts and can identify why your campaigns are winning, but more importantly why they’re not.WHAT SUCCESS LOOKS LIKESuccess in Your Day to Day Looks Like-Having full awareness of your ad accounts’ performance and spend pacing.-Creating and executing a full-funnel ad account strategy.-Writing copy and building ads in a timely manner.-Providing regular feedback to your team on ad account performance.Success in Your First Three to Six Months Looks LikeSuccess in your first 3 months looks like:-Having confidence in scaling and optimizing ad accounts.-Working with your team to ideate on creative concepts.-Understanding of success as it relates to client needs.-Taking full ownership over your ad accounts and managing up to 5 clientsSuccess in your first 6 months looks like:-Ideate new advertising campaigns based on past best performing sales and promotions.-Understand what is happening in accounts across the company as a whole and be able to apply these learnings to your own ad accounts.-Competency in utilizing advanced data analytics and reporting to provide meaningful and actionable insights.WHAT YOU’LL BRING TO THE TABLE-Bachelor’s degree with a focus in Marketing or Business, or relevant experience, required | Expert knowledge of Facebook Ads Manager and Google Analytics (Google Analytics Individual Qualification Certification, a plus).-Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands with $40k+ in monthly spend (Facebook Blueprint Certification, a huge plus).-Data-driven with a consumer-first focus. You have a track record of using analytics to provide strategic recommendations and drive growth.-Solid understanding of marketing research and consumer psychology.-Excellent communication skills and ability to collaborate effectively on a team.-An ability to self-manage, juggle multiple projects and execute based on priority.-Driven by details. You’re meticulous, thorough, and enjoy being precise.-A desire to work in a fast-paced, high-pressure environment, while maintaining a calm demeanor and positive attitude.-Understanding and awareness of what is going on in accounts at all times and ability to pinpoint potential problems and solutions.-Time management and organizational skills. Ability to complete tasks in a time-efficient and effective manner.-Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds).-A desire to take calculated risks.ABOUT USWe’re storytellers, buyers, builders, designers, coaches, partners, leaders, entrepreneurs of our own lives, and in our hearts, we at the Common Thread Collective (CTC), are dreamers.With an untraditional take on marketing, CTC is an ecommerce growth agency helping entrepreneurs achieve their dreams.A job is a job is a job. At CTC we don’t hire you for a job. We believe careers are a catalyst for your future self — because we’re not just interested in who you are, but in who you want to be.Come sell stuff online, tell stories, build websites, shape brands, create processes, scale accounts, and help fellow entrepreneurs turn their dreams into reality.We’ll come alongside you and care for you in your pursuits by offering full-time CTC entrepreneurs:ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where 80% of the company will be employee owned by 2023. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.401k | program with a 3% company match (post 90 days employment) to bring out the investor inside youPTO | 4 weeks of paid time off on top of Holidays, your Birthday, Cultural Identity Celebration day, and the week of Christmas paid. Go get your R&R on so when you’re at CTC you’re firing on all cylindersMEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goalsWELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spirituallyTMYD | Access to our Tell Me Your Dreams (TMYD) program where you explore life beyond what’s in front of you with a certified mental health coach. Maybe you’ll dream for the first time, we’re here for it. To top it off, if you opt in, we provide you with resources to realize your dreams through our Dream FundERGs | At CTC a core value is to Embrace I.D.E.A. [inclusion, diversity, equity, access] and that is lived in through Employee Resource Groups [ERGs] where you can come as you are, and see yourself reflected back at you.*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.To be considered, please provide us with a cover letter on why you are interested in working at CTC along with your resume.Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceSchedule:8 hour shiftSupplemental Pay:Bonus payEducation:High school or equivalent (Preferred)Experience:Marketing and Advertising: 2 years (Preferred)Facebook Ads Manager: 2 years (Required)Strategy/Planning: 2 years (Preferred)Work Location: Multiple Locations

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