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Job Opening for Growth Marketing Analyst – SEM in Curated (San Francisco, CA)

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Job Category : Digital marketing
Company Name: Curated
Position Name: Growth Marketing Analyst – SEM
Location : San Francisco, CA
Job Description : About the roleAs a Growth Marketing Analyst – SEM, you’ll help us optimize and grow search engine marketing (SEM) and shopping campaigns with analytical precision and ensure we are going after the highest value customers.You’re an analytical thinker and are results driven. You know how to organize complex workflows to create leverage and impact. And you can adapt to evolving challenges and new opportunities.You will be essential to maintaining the day-to-day health of our SEM program, as well as contributing to its evolution and growth. You’ll develop creative SEM strategies that employ cutting-edge technology and demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based mindset.Your responsibilities includeBuild out new and existing campaign structures across categoriesDevelop and implement copy strategies that make our ads shine and guide strong performanceUse analytical tools to evaluate the performance of our SEM program and make strategic recommendationsManage ad spend against a monthly budget to ensure that we are spending responsiblyOptimize our bids/bid strategies to maximize our Return on InvestmentUse A/B testing to experiment with new ad copy, bid, and landing page strategies in our SEM programCollaborate with external advertising partners to ensure that we are testing into the latest technologies availableAbout youOptimistic and solutions-orientedBachelor’s degree (degree in Math, Business, Economics is a plus)Up to 2 years internship or work experience working at a digital marketing agency or in-house marketing team for a client (SEM or Shopping experience a plus)Strong math skills and a passion for empirical analysisStrong verbal and written communication skillsComfort with large datasets, ideally with Excel or Google SheetsExperience with SQL or Looker/Tableau/reporting visualization a plusAbout usCurated was founded in 2017 with a mission to humanize online shopping. We’ve built a collaborative shopping experience brought to life with a community of passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the right products for their needs so they can enjoy more of what they love.Through our expert community, Curated has created a new type of knowledge-based work that enables people to earn meaningful income related to the activities and products they are passionate about, from anywhere.Backed by Forerunner Ventures, Greylock, and Capital G, the company is growing fast. We currently specialize in outdoor sporting goods including skiing, snowboarding, golf, camping, cycling, fishing equipment with many new verticals coming soon!We want to help you maximize your potential, both in your career and your extracurriculars. Working at Curated means you’ll get comprehensive healthcare, generous paid time off, significant discounts on the best gear out there, and even a 401(k). We believe that you’ll do your best work when you feel included, valued, and equal. See all our perks and benefits here.LocationOur headquarters is located in San Francisco, CA. We offer you the flexibility to work remote or partially in-office.Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.Job Type: Full-time
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