July 18, 2024

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Job Category : Digital marketing
Company Name: Gucci
Position Name: GUCCI Digital Performance Analyst
Location : New York, NY
Job Description : the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
Job Description
Role Mission
The Digital Performance Analyst will focus on the coordination and execution of our performance marketing strategy across all channels. Additionally, they will assist with analytics to leverage insights and uncover opportunities.
This role will support the Digital Performance team in driving the achievement of business goals and digital business development for Gucci America. The day-to-day work will consist of collecting and analyzing data, supporting the development and execution of marketing campaigns, and communicating with cross functional team members.
This position is well suited to a collaborative, innovative and analytical thinker with the organizational ability to manage multiple projects concurrently.
Key Accountabilities
Marketing Channel Execution
Responsible for tracking and monitoring marketing performance daily;
Assist with the updating product launch calendars to share with external agencies;
Create competitive analysis and share insights to track Gucci’s marketing progress across competitive set;
Generate and deliver marketing collateral to external agencies and affiliate partners to ensure consistent and on-brand marketing pushes;
Opportunity to participate in key brand activities, including ideation sessions, creative reviews, and brand strategy meetings.
Digital Analytics
Assist Digital Analytics manager with daily tracking of site performance and reporting on key KPIs;
Support team with creation of business performance recaps and presentations for internal meetings.
General Support
Support administrative execution for omnichannel programs including submitting and updating of internal invoice trackers, budget trackers updates, input forms etc., driving efficiencies where possible.
Key Requirements
2-3 years of experience in brand/retail marketing, media agency, or ecommerce;
Bachelor’s Degree in Business, Marketing or similar;
Familiar with digital acquisition channels (e.g., search, affiliates, social, email) with desire for continued study as areas develop;
Strong analytical skills including evaluation of digital marketing channel reporting, customer segments, and analytics;
Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner;
Strong Excel and PowerPoint skills required, with ability to quickly learn internal systems, site reporting tools (e.g., Google Analytics) and processes;
Maintain an understanding of and passion for the luxury/retail landscape – both digital and brick & mortar.
Key Behaviors
Explore
Considerate Thinker
Sees the big picture and understands how own actions and decisions impact others and the organization as a whole
Solutions Developer
Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions
Deliver
Accountable Achiever
Actively gets things done, raising the bar for performance and taking accountability for own actions
Agile Advocate
Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals
Connect
Connection Builder
Builds trust-based relationships across boundaries and encourages collaboration
Adapts own style to communicate impactfully
People Enabler
Empowers others by providing autonomy and encouraging self-expression, valuing and amplifying each person’s uniqueness
Build
Continuous Learner
Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort
Talent Builder
Provides constructive and on-going feedback, coaches and helps others to achieve their full potential
Work authorization
Qualified candidates must have the proper work authorization to work in the United States
Note for New York City based roles: Any offer of employment is contingent on providing proof that you are fully vaccinated against COVID-19 prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
EOE M/D/F/V
Job Type
Regular
Start Date
2022-04-01
Schedule
Full time
Organization
Gucci America Inc.


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