| Job Description : |
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; New York, NY, USA.
Minimum qualifications:
Bachelor’s degree or equivalent practical experience.
13 years of experience working within global social media, influencer or digital marketing with a focus on developing strategies.
Experience working across global social teams.
Preferred qualifications:
Experience with social planning, measurement, and navigating operational complexity.
Experience with all major social media platforms.
Experience collaborating in a dynamic and fast-paced work environment.
Ability to influence at all levels and work effectively across functions and geographies.
Ability to remain knowledgeable of industry trends and cultural conversations to create a strategic point of view on how it informs our work.
Excellent verbal and written communication skills.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
YouTube Social Marketing is a team of creators, strategists, community managers, subject-matter experts, analysts, copywriters, producers, designers, trends forecasters, and operations managers who work around the clock to develop the most engaging experiences for creators and viewers on behalf of the brand. We maintain best practices, standards, and strategies grounded in insights to develop successful, community-first content, and campaigns.
As Global Head of Social and Influencer Strategy, you will be part of YouTube Social leadership working across all YouTube priorities coordinating with the global, regional, and local social teams. You will have an overview of the social organization across the globe, building and maintaining an agile operating model that focuses teams and generates efficiency and effectiveness. You’re a team player who navigates operational complexity with curiosity and positivity.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
Develop and execute a social strategy to help Social and Influencer core capabilities scale with more efficiency and effectiveness to drive business outcomes.
Build dynamic infrastructure to maximize global, regional, and local social marketing resources with more agility and speed from local campaigns up through global priorities.
Set social and influencer goals and ongoing standard across global, regional and local, and design the necessary workflows and processes to achieve business impact.
Streamline external partnerships, including influencer, to deliver economies of scale.
Work closely with the global, regional and local social teams by creating systems, tools, and resources that distribute and elevate insights, social and influencer excellence, and niche expertise.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. |
