July 17, 2024

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Job Category : Digital marketing
Company Name: Wambi
Position Name: Head of Growth Marketing – REMOTE
Location : Philadelphia, PA 19147
Job Description : We are looking for an entrepreneurial, creative thinker who can manage overall go-to-market and brand strategy as well as drive practical implementation within a fast-paced, mission-driven healthcare company on the rise.
If you are an experienced growth marketer who isn’t afraid to roll up your sleeves and excited to make a massive impact in a market with enormous potential, this opportunity is for you. The ideal candidate is curious to the core, edgy, and unaverse to risk while maintaining brand integrity and authenticity.
Reporting to the CEO, you will lead a growing team focused on developing and driving channels that expand our network. You’ll combine your creative side with analytical rigor to oversee and help execute integrated campaigns that hit aggressive performance targets. You’ll focus on proving and scaling our demand generation initiatives. In this very impactful role, you’ll have a seat within the leadership team and collaborate with every department in the company – from product to sales to customer success operations to tech.
What you’ll get to do:
Develop and implement Wambi’s brand strategy and GTM plans, including lead generation through to sales enablement. Function as a player-coach and be comfortable advising on how to execute the marketing plan or provide feedback as needed.Create and execute demand gen programs and full funnel growth marketing strategies which build and accelerate pipeline development (e.g., digital, referral, virality).Promote Wambi as a thought leader while building a 360º brand narrative and voice that is both true to the company mission and clearly articulates Wambi’s value proposition and differentiation within the market.Oversee earned/owned digital media and offline campaigns, working closely with applicable members of Marketing team on content strategy and development for blogs, LinkedIn, podcasts, etc. to increase market share and brand awareness.Develop large multi-segment, multi-channel audience acquisition and retention strategies including the design and implementation of robust digital journeys that leverage a wide range of integrated marketing channels.Establish growth marketing benchmarks, measurements and KPIs to report on performance and develop a long-term growth strategy.
Develop a deep understanding of Wambi’s clients to inform overall brand strategy.Continue to grow the sales funnel through experimentation, measurement, and creative out-of-the-box ideas to reach our target audience via a variety of cross-channel marketing tactics.Identify new opportunities and emerging channels to help grow both the business and brand.Continuously optimize program performance and quality, including A/B testing, creative design and layout, marketing copy, and audience segments.Note: Wambi employees who go on-site to Clients’ facilities where patient care is provided are required to abide by those Clients’ communicable diseases policies. This may include receiving vaccinations against and/or tests associated with communicable diseases, including, but is not limited to, COVID-19, seasonal flu and hepatitis vaccinations or testing for tuberculosis
What you’ll need to succeed:

7+ years of experience in B2B Growth & Performance Marketing with a proven track record of helping drive high growth in a late-stage startup and/or high-growth tech companyBonus: marketing experience in healthcare technology
Extensive experience owning and leveraging paid lead channels, inbound marketing, email lifecycle marketing, and Conversion Rate Optimization throughout a sales funnel is strongly preferred.Proven ability to successfully execute omni-channel, holistic campaigns generating superior resultsStrong analytical skills and fluency with marketing KPI’s and experience measuring spend and ROIPrior experience launching a new or growth stage brand, preferably at an early-stage companyHigh degree of comfort navigating ambiguity and tackling white spaceHands-on “growth hacker” that loves to test and tinker with new channels and creativePassion for testing hypotheses quickly and the courage and humility to always think and rethink solutions to complex business scenarios.
Proven ability to tie marketing efforts directly to sales pipelinesDemonstrated ability to implement marketing infrastructure, including marketing automation, web marketing, business intelligence and marketing point toolsCreative mindset with an eye for process, organization, and innovationExpertise in project management tools like MondayExcel-savvy in manipulating data, including creating budgets, building dashboards, measuring ROI, and extracting insights to identify opportunities and successesFamiliarity with content strategy best practices, ABM, and GTM for SaaS B2B businessesExperience with additional marketing platforms such as; Google AdWords (critical), Google Analytics, Adobe Creative Suite, WordPress and Mailchimp or other email service providersProactive, encouraging team player with a positive attitude and drive for self-improvementNot afraid to challenge the status quo and take risksCompelling storyteller
About Wambi:
Founder, Alex Coren created Wambi out of an unyielding need to bring human connection back to the center of patient care. Both personally and professionally, Alex spent time immersed in hospital settings, where care providers were rarely appreciated. It became apparent that this was leading to high burnout rates, and strongly affecting the quality of their care. To address this Alex leveraged technology to recognize and reward care providers in real-time with feedback obtained directly through the eyes of patients and their families. With her passion for technology, and commitment to compassion, Alex has been able to grow Wambi into the thriving startup that it is today.

Founded in 2016, Wambi, delivers a patient-driven healthcare employee performance and reward platform aimed at recognizing and empowering compassionate care. Through its gamified digital platform informed by real-time patient feedback, care providers are armed with their individual data as a means to promote autonomy and inspire behavioral change. Visit us at www.wambi.org.

Wambi is about human connections. We are new and fresh, and we believe fun in the workplace is essential. We are not bogged down by the ways things were done in the past, but rather are motivated to co-create a new normal. We are the nexus where tech, gratitude and human kindness meet. We are driven by a collective vision for a more compassionate and connected society. We believe in the power of moments and of humans being able to rise above all odds and achieve super human heights. We view feedback as the fuel for interpersonal growth and are always striving to achieve the highest versions of ourselves and to lift others up along the way. Our five values are the essence of who we are:

1. Compassion
2. Imagination
3. Gratitude
4. Fearlessness
5. Joy
Additional Perks:
Unlimited PTO: encourages work-life balance, time for self-care, and space to volunteer or give back to your communityMinimum of 8 weeks parental leave at partial pay for ALL parentsCelebrating a 4-day work week ensures we bring our most compassionate, imaginative, fearless, and joyous selves to work!Up to 85% team member medical plan premium coverage and 100% team member dental and vision insurance coverageTax-deferred retirement options and after-tax Roth 401(k)
Monthly telecommunications stipendAnnual wellness allowance

We are currently seeking driven, organized, and charismatic individuals to join us on our mission to bring compassion to the forefront of human experience.

Wambi is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, genetic information, national origin, sexual orientation, gender identity, pregnancy, childbirth, or related medical conditions, age, disability status, uniform service member status; or any other class protected under federal, state, or local law.


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