July 17, 2024

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Job Category : Digital marketing
Company Name: Walmart
Position Name: Lead Product Marketing Manager
Location : 850 Cherry Ave, San Bruno, CA
Job Description : Position Summary…
What you’ll do…
Lead Product Marketing Manager, Video ads
What you’ll do…
About Walmart Connect
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. Learn more at www.walmartconnect.com
This Role
As a lead product marketing manager within Walmart Connect, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits. In this role, you will own product marketing for your video ads solution area. You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable revenue-bearing teams. You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solves market needs and have a demonstrated track record of launching category-defining solutions. Experience working on digital advertising and AdTech platform covering search, display, video, creative, data, measurement or ecommerce is preferred.
This role is open to candidates who live close to these locations: New Jersey/New York area, San Francisco Bay area, Chicago, Los Angeles and Bentonville, AR.
You’ll make an impact by:
Develop deep understanding of market needs by customer segments through primary and secondary research in coordination with key clients and sales teams.
Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales
Create MRD and collaborate with product teams to define product priorities
Deliver go-to-market strategy that drives product adoption and revenue growth
Develop product positioning and messaging that differentiates our product suite
Manage planning and execution of new product launches
Roll out beta programs, identify target clients, run program, and document success metrics and customer reference.
Lead sales enablement efforts, partnering closely with marketing and training teams
Drive adoption of products and ensure best practices
Provide thought leadership on market and competitive trends
You’ll sweep us off our feet if…
You like digging into data and doing some analysis
You’re customer-centric in spirit and in execution
You’re comfortable influencing others, leading teams, and getting buy-in from leadership
You have a sense of humor
You have deep domain knowledge in digital advertising
Manager’s Preferred Qualifications
8 to 10 years of experience in product marketing. 5+ years of experience in the digital advertising industry or B2B software.
A solid understanding of advertising technologies
Proven ability to form relationships and lead cross functional teams
Embrace working in a fast paced continually evolving environment
Exceptional communication skills in both writing and presentation
Analytical and data-driven
Structured and a strategic thinker
Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field. Option 2: 6 years’ experience in Marketing, Business Administration, or related field.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field. Option 2: 6 years’ experience in Marketing, Business Administration, or related field.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location…
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America


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